Genuine Receives Top Honors at 2016 W³ Awards

BOSTON - Nov. 15, 2016 - PRLog -- Genuine is proud to announce that it has won four cumulative W³ Awards for its work within website design and development and integrated marketing campaign strategy.

Genuine won three Gold W³ Awards for its website design and development projects, which incorporated extensive integrated digital marketing strategy, content development, UX, tech architecture, video and social, in the following categories: "Healthcare Services," for athenaInsight; "School University," for Harvard Business School Alumni Wilderness Survival Handbook and "Food and Beverage,"for Panera at Home. Genuine, who was recently awarded digital AOR for Welch's, also received a Silver W³ in the "Food and Beverage Integrated Marketing Campaign" category for its work on the company's Mighty Concord campaign. In its 11^th year, the W³ Awards received over 5,000 entries that were judged based on a standard of excellence as determined by the Academy of Interactive and Visual Arts (AIVA), according to the category entered.

"This is a truly remarkable achievement by our entire team," said John Grayson, President of Genuine. "To be recognized amongst the breadth of competition is extremely gratifying, and affirms that we are continuing to set a new precedent for revolutionary digital experiences."

Genuine connects experts from all disciplines—strategy, UX, design, experiential, copywriting, video, web and mobile development, analytics, and media buying/placement—to create valuable experiences for brands focused on customer engagement. The Genuine team is grounded in the belief that they create richer experiences when they invent together, so they work closely with clients to put their brands where their customers are - with the right messages, at the right times. Their client work features innovative elements and the capability to optimize in real-time, shattering expectations in marketing.

To uphold a high standard of excellence, the W³ Awards can have multiple winners in a given category, or no winners at all. All entries are scored on a 100-point scale by the judges from the AIVA, and of the 5,000+ submissions, fewer than 10% of all entries are selected as Gold Winners.

About Genuine
Since Genuine's founding in 2005, the company has invented and launched digital experiences for the world's most innovative brands. A member of the IPG group of companies, Genuine's reach extends to serving brands around the world, including Johnson & Johnson, Boehringer Ingelheim, Akamai, Red Hat and Welch's. Their mantra, "Invent Together," keeps the agency true to its core values, and fosters a collective determination to create the best user-driven, digital-first experiences that challenge and lead industry categories. Genuine's offices are located in Boston, New York, Chicago and San Francisco. Visit them at www.wearegenuine.com.

About W³ Awards
The W³ Awards honors creative excellence on the web, and recognizes the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video. In honoring the best of the Web, the W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. In its eleventh year the W³ Awards received over 5,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic Designers and Web Enthusiasts. To learn more visit www.w3award.com.