WOMMA Announces 2016 WOMMY Awards Winners

CHICAGO - Nov. 16, 2016 - PRLog -- The Word of Mouth Marketing Association (WOMMA) celebrated the brands and agencies behind the year's most remarkable word of mouth marketing campaigns at last night's annual WOMMY Awards program at Morningstar, Chicago.

For the first time ever, a GRAND WOMMY Award was given to Microsoft for its "Make What's Next" campaign celebrating female inventors. The GRAND WOMMY Award recognizes the most outstanding overall entry from among the gold-level winners in each of the nine individual award categories as the "best-in-show champion."

Marketing Trail Blazers Inducted into Hall of Fame

WOMMA inducted Mondeléz International Chief Marketing Officer Dana Anderson, 360i Chief Executive Officer Sarah Hofstetter and noted author/speaker Emanuel Rosen into the Word of Mouth Marketing Hall of Fame.

"These trail blazers embody what WOMMA stands for:  best-in-class creativity, bleeding-edge innovation and generous thought leadership," said Deborah Holland, Executive Vice President for Publishers Clearing House and WOMMA's Board Chair.

To view all members of the WOMM Hall of Fame, go to https://womma.org/womm-hall-of-fame/

For the complete list of the 2016 WOMMY Award winners and to view their video case studies, go to https://womma.org/2016-wommy-winners/

The 2017 WOMMY Awards and WOMM Hall of Fame will be held on April 27, 2017, as part of TALK360° | The WOMMA Summit in New York City. Submissions for both awards programs will begin on January 1, 2017.

ABOUT WOMMA

WOMMA (www.womma.org) is the official trade association for the word of mouth marketing industry. The not-for-profit organization is committed to developing and maintaining appropriate ethical standards for advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining best practices for the industry.

Founded in 2004, WOMMA's membership is made up of the most innovative and creative companies committed to advancing the word of mouth marketing industry through advocacy, education, and ethics.