Samantha Scott, APR to Speak at 2016 Marine Dealer Conference & Expo

FORT MYERS, Fla. - Nov. 15, 2016 - PRLog -- Samantha Scott, APR, president of Pushing the Envelope, has been secured for the third time as a speaker at the annual Marine Dealer Conference and Expo (MDCE (http://www.mraa.com/events/EventDetails.aspx?id=795889&group)) in Orlando. The event is produced annually by the Marine Retailers Association of the Americas. The conference will be held at the Orange County Convention Center Dec. 5 - 8. MDCE brings together the industry's leading experts to help marine dealers from around North America and beyond discover the latest trends in management, sales, marketing and more.

Scott will host two sessions on Tuesday, Dec. 6. The first session will be a pre-conference workshop from 8:15 a.m. – 11:30 a.m. where Scott will present "Dealership Events Done Right" discussing how to properly setup an event, measure the success of existing events, techniques to expand reach and increase attendance and follow-up techniques to maximize return on investment.

Also on Dec. 6, from 4:45 p.m. - 6 p.m., Scott will present how to "Amp Up Your Email Marketing," discussing how dealers can effectively communicate with their customer base using the hyper-targeted, highly measurable digital resource - email. In this session attendees will learn how to grow and maintain their database, segment data to create leads, leverage subject lines and best practices.