Grace Ann Long Cosmetics launches "Shades by GAL' Website
Grace Ann Long Cosmetics, Inc. launches "Shades by GAL" website offering high quality cosmetics for less!
Founded by beauty junkie Grace Ann Long in 2009 in New York, Shades by GAL Cosmetics is the beauty brand for the modern woman and beauty maven. Vivacious and classic, Shades encourages women to unleash their individual beauty. The line includes a variety of shades for eyes, lips, and cheeks. Ingredients include minerals, antioxidants and vitamins, which nourish the skin. Shades by GAL is sold online and in select beauty boutiques globally.
Grace Ann Long was born on the island of Jamaica in the West Indies. She later migrated to the United States, settling in New York. While finishing up College, she realized that she had a passion for style, beauty and makeup. Being from the Caribbean, she had a love for all things vibrant and during her many years of working in and around the beauty business, she realized a need for a makeup line that truly represented her and her peers. There was need for an affordable range of products suited specifically for women of color. She was determined to create a line that inspired women to feel great about themselves and express their inner beauty.
For decades, the beauty industry had dismissed ladies of darker pigments by categorizing us under one shade. But their beautiful skin tones are complex and diverse. From this need, Shades by GAL was born.
Shades by GAL was created in 2012 in Grace Ann's home state of New York. This company was built on "Passion and Determination"
Grace Ann Long says:
"I have seen so many African American women frustrated at makeup counters and outlets trying desperately to figure out what best suits their skin tone, only to go home and look ashy because the foundation or concealer bought was not best suited for the African American complexion. Shades by GAL Cosmetics is THE brand of makeup brands for African American women.
What separates the Shades by GAL line from many of the lines out today is that it caters to the woman of all hues and pigmentations. Shades by GAL Cosmetics provides affordable and economical high-quality, custom-made products infused with antioxidants and vitamins, which enhances true beauty and nourishes the skin.
African American woman can enjoy a wide variety of eye catching; bold, rich, and easy to apply eye shadows, foundations, powders, concealers and lipsticks to create the look they desire for any occasion or mood. This line is committed to bring the latest trends to its customers while remaining affordable.
Shop Shades by GAL and express your Black Girl Magic."