Tokiyogi Launches All-reflective Clothing Line To Help Reduce Pedestrian Road Collisions

MONTREAL - Nov. 3, 2016 - PRLog -- TokiYogi (www.tokiyogi.com), a reflective-centric line of activewear developed to keep runners, cyclists and pedestrians in driver's view is revolutionizing how individuals stay visible when nightfall hits the streets.

TokiYogi's flagship product, the Omni-Reflective Scarf, is being distributed across Ontario this month as part of the pedestrian safety campaign "Be Alert, Be Seen" launched this week by the Ontario government in collaboration with other road safety partners.

Borne from a passion for helping to curb the alarming vehicle and pedestrian collisions that result in thousands of preventable deaths and serious injuries every year in Canada and the US, TokiYogi aims to provide fashionable alternatives to address the general public's reluctance to adopt the typical, unattractive reflector vest in their everyday wear.

"Winter is just around the corner, which means reduced visibility and less sunlight hours to keep pedestrians in driver's plain sight," said An Pham, co-founder and co-creator of TokiYogi. "More than half of pedestrian traffic collisions occur when lighting conditions are low – that's why we've rolled out a line of trendy reflective apparel to encourage people to be visible. In the coming months we will expand our collection further to cater to everyone - men, women, and children."

TokiYogi's clothing is built with the metrics of their two proprietary technologies called Vision in Motion and Vision in Motion Power of 2. These technologies provide the garments with science-based metrics, both in terms of reflective coverage and material durability.

In essence, TokiYogi is combining sustainable and science-based technology with everyday fashion trends to give pedestrians a 360-degree visibility with oncoming drivers and traffic.

"There is a misconception that pedestrians shouldn't have to worry about reflective clothing – that it's all about the driver's behaviour.  In our view, it only makes sense that people adopt an active rather than passive approach to reduce one's own risk of being a victim of road collisions," said Sae Chang, co-founder and co-creator of TokiYogi.

"Every road user – driver, cyclist, pedestrian – has a responsibility to themselves (and) to each other to make sure that we are getting from point A to point B safely," Transportation Minister Stephen Del Duca contended during the campaign launch event in Toronto last Tuesday.

TokiYogi was founded by Sae Chang and An Pham, a husband-wife duo based out of Quebec, Canada. Reflective features of every garment in their TokiYogi line are applied by hand locally in Quebec.

For more information, visit: http://www.tokiyogi.com