Diaz Foods Acquires Frutel, A Drinkable Yogurt Brand

 
 
Frutel Products Available in 3 Sizes: 7, 32 and 64 oz
Frutel Products Available in 3 Sizes: 7, 32 and 64 oz
 
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Tags:
* Drinkable Yogurt
* Brand Acquisition
* Product Launch

Industry:
* Food

Location:
* Atlanta - Georgia - US

Subject:
* Products

ATLANTA - Nov. 3, 2016 - PRLog -- Diaz Foods (http://www.diazfoods.com), a leading distributor of specialty foods based in Atlanta, GA acquires Frutel brand from Origin Food Group in Statesville, NC. This is the second brand that has been acquired by Diaz Foods in less than 2 years. Diaz Foods will leverage their 25 state distribution network to grow the demand for Frutel.

This is another way that Diaz Foods is looking to continue their steady growth through organic and inorganic strategies that take into consideration market trends and data. "The Frutel brand represents an opportunity for Diaz Foods to further expand its portfolio of products for our customers. This 100% yogurt drink is a high quality product with significant opportunity to expand beyond its North Carolina foot print," said Eric Newberg, CFO at Diaz Foods.

"Since the perceived market leaders are shifting to a world of smoothies and creating a void in the real drinkable yogurt space, we saw an opportunity in Frutel. While others continue to sell "smoothie-style yogurt mixes," we are marketing a drinkable yogurt made with real milk and fruit. Frutel is exactly that, a real drinkable yogurt that is a meal replacement, an energy booster and nutritious drink all in one" commented Antonio Casas, VP of Marketing at Diaz Foods.

About Diaz Foods: Diaz Foods, was founded in 1980 and is a privately-owned company. Today, Diaz Foods is a leading distributor of specialty foods with distribution in 25 states and over 6,000 customers. Diaz Foods distributes a wide variety of dry, refrigerated and frozen products from around the world and stocks an extensive selection of products from Latin America, including goods from countries such as Mexico, Argentina, Colombia, Guatemala, Costa Rica, Nicaragua, Panama, Uruguay, Puerto Rico, Perú, Venezuela and Brazil as well as a wide variety of Cuban, Jamaican, Spanish, Indian, Thai and other Caribbean products. In addition to the distribution of high quality specialty food products, Diaz Foods manufactures, markets and distributes its own brand of products.

For more information, please contact Antonio Casas, VP of Marketing, email antonio.casas@diazfoods.com or visit our Diaz Foods corporate website at http://www.diazfoods.com.
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Page Updated Last on: Nov 03, 2016



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