Rent is Too Damn High Guy Inks Advertising Deal with German Auto Giant

NEW YORK - Nov. 2, 2016 - PRLog -- Sixt, a German car-rental brand, teamed up with Jimmy McMillan, the Rent is Too Damn High party founder, to launch its new advertisement campaign.

The video can be viewed here: https://www.youtube.com/watch?v=xqLiwoYvyxc

The company, a budget franchise with about 70 U.S. locations, is also coat-tailing on the presidential race between Hillary Clinton and Donald Trump.

"We wanted to get Sixt into the political discussion in this last week of the election, but we didn't want to get sued for using Trump or Clinton because that could be really expensive," says Georg Baur, managing creative director of ad agency Thjnk. "The brand is brave, but not that brave."

"This election is so intense that we just wanted to give people a break," said Baur, whose agency roster also includes Ikea, Audi, McDonald's and others. "Even if it's a commercial break, people need to laugh."

In this meme-heavy world, it's vital to capture someone at the height of his popularity. Red sweater-clad Ken Bone shilling for Uber, for instance. But McMillan still has juice, Baur said, with folks on the street treating him like "a local hero" during shooting in New York. And the agency team tried to make the ad as absurd as possible so that "it should be funny even if you don't remember him."

The ad launched Wednesday morning on the Young Turks' Facebook page, as well as on YouTube and other social media.

Mr. McMillan is represented by Seth Nadler, from Imbesi Law P.C., and Sony represented Sixt.