PieShell Launches Crowdfunding Site for Food and Beverage Entrepreneurs

NEW YORK - Oct. 28, 2016 - PRLog -- PieShell has just launched a new crowdfunding platform exclusively for food and beverage entrepreneurs. Industry professionals welcome PieShell, citing it as a much needed funding resource. Jeffrey Zurofsky, legendary restaurateur and co-host of the Bravo series Best New Restaurant, observes: "For the majority of small food entrepreneurs there is no good place to go." He said, "PieShell is filling a niche for people raising money for food startups."

Currently, up to 75% of crowdfunding food-focused projects fail to reach their financial goals. Unlike general crowdfunding sites like Kickstarter and IndieGoGo, the PieShell platform focuses exclusively on food and beverage projects. This narrow focus keeps food and beverage projects from getting lost in a myriad of unrelated technology, media, and lifestyle campaigns, while connecting entrepreneurs with a food-centric audience who want these businesses to succeed. Unlike other platforms, PieShell also provides a pre-launch incubation road map designed to help projects succeed. The innovative stepping-stone funding approach gives PieShell projects a better chance to be fully funded.

PieShell Founder & CEO Cheryl Clements, a tech-savvy Fortune 500 veteran who spent 15 years working as an SAP implementation consultant for companies like Hershey, General Mills, and Miller Beer, built PieShell to meet a need she identified while exploring crowdfunding for a food project of her own. Despite being very tech savvy, she quickly became disillusioned with the setup of existing crowdfunding sites and felt overwhelmed with what seemed like an uphill battle. Being a foodie herself, she knew she was not alone in dreaming about having a food business, so she switched her focus and decided to use her tech knowledge to create a niche platform that meets the specific needs of food and beverage entrepreneurs.

PieShell launched with four projects on the crowdfunding platform, including the #1 Nutrition App Edamam's Nutrition Wizard; sugar free sauces by Not Ketchup; all-natural condiments by Screamin' Onionz; and "hot dogs with a heart" by Austin's Underdawgs (http://bit.ly/2d3jmDJ).

More projects are being incubated for launch.

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About PieShell: Based in New York City, PieShell is a crowdfunding platform for food and beverage entrepreneurs. The company is building a community-driven platform of investable food and beverage enterprises that will generate revenue, employment, and social impact. PieShell brings an undiluted pool of food-centric supporters to our projects. PieShell's pre-launch road map and innovative stepping-stone funding model is designed to help projects to be more successful. All food, beverage, and hospitality projects are invited whether they are packaged products, beverages, food trucks, cookbooks, restaurants, distilleries, food tech, or coffee shops.

Visit PieShell at www.pieshell.com.