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Follow on Google News | UpsideLMS' new brand identity echoes its brand promise of 'continuous growth and innovation'UpsideLMS unveils a new brand identity that encompasses a logo change, new website, new blog and a bimonthly newsletter.
By: Upside Learning The cornerstone of UpsideLMS' new brand identity, the redesigned logo, is contemporary and symbolizes constant growth and innovation, which is denoted by the upward arrow. Sharp and crisp, the straight edged arrow aligns perfectly well with UpsideLMS' stability, while the triangular shape reflects the strength, professionalism and efficiency of the Learning Management System. The blue squares of varying sizes, dovetailing the arrow, signify and underline the AGILE nature of UpsideLMS' overall design and development. The new logo retains the familiar blue and gray colors of the original UpsideLMS logo, which embody 'trust' and 'balance' respectively. The 'trust' is a derivative of UpsideLMS' over a decade of existence in the learning management space, hundreds of customers delivering and managing learning/training for hundreds of thousands of learners worldwide, and 20+ awards and recognition from the best in the industry like Brandon Hall, CLO, Training Industry Inc., etc. While it is UpsideLMS' perfect blend and balance of tradition (traditional learning management features like ILT, Virtual Classroom, eLearning, Reporting) and innovation (new tools for social and informal learning, knowledge collaboration, etc.) that is denoted by the color gray. UpsideLMS' new identity change is further strengthened by launch of its very own new website www.upsidelms.com, with a focused blog on all things LMS - www.upsidelms.com/ Speaking about UpsideLMS' new brand identity, Amit Gautam, Director - UpsideLMS and Co-founder - Upside Learning, said " "The decision to change UpsideLMS' brand identity is a strategic one and is an important milestone in the product's 12+ history; a history we are proud of. That's why our new logo retains the core colors - blue and gray. Having its own website for UpsideLMS is a key element of the strategy - to continue to focus on Learning Technology Solutions." Launched more than a decade ago as a proprietary, behind-the-firewall Learning Management System,, UpsideLMS has come a long way, evolving and staying in sync with the latest technologies and trends at each step in its 12+ year journey. Today, it serves over 90 organizations worldwide, including Training Companies, SMBs and Enterprises across verticals including but not limited to BFSI, Retail, Consulting, IT and Telecom, Manufacturing and Healthcare, and 750,000 learners. To learn more about UpsideLMS, log on to www.upsidelms.com End
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