Data-centric PR to rock the industry still this month

BOSTON - Oct. 26, 2016 - PRLog -- The role of data in the modern communications process will continue to grow without any doubts. This trend is naturally bound with technology development, coming along with new communication risks and opportunities. According to the European Communication Monitor 2016 survey, over 70% of PR professionals think that it will change their profession, yet no more than 21% of organisations are ready to embrace it. That's why we're introducing Prowly 2.0.

The new version of Prowly aims to provide PR pros with more knowledge about their audiences and behavior of these. Prowly users - agencies and brands - will now be able to instantly manage their media databases based on contact's' reactions to materials shared via the platform, making it easier to pick most active and engaged recipients. The tool will also enable AB Tests, helping better understand which CTAs & messages work best.

Prowly also completely redesigned its interface framework, making it more intuitive and easy to work with. One of its basic modules - the Story Creator - has been built in a BuzzFeed style, with drag'n'drop and custom web sources integration. "We wanted to make it super easy for our users to create live, attractive press releases and stories" says Sebastian Przyborowski, VP Product & Co-founder at Prowly. The update also introduces new template of Brand Journals, online newsrooms provided by Prowly, that allows external API integrations and customizable design to match various corporate guidelines.

"Three years ago we've built Prowly in answer to our own PR needs" explains Joanna Drabent, CEO & Co-founder. "Today, there's a huge knowledge gap when it comes to how data can be used in PR or Brand Journalism on a daily basis, though it may be the key to improve their effectiveness in the digital world. And that's exactly what we want to do at Prowly."

The Prowly 2.0 update will be live in upcoming weeks. It will be available to all current users for free.

For the full list of new features and changes please visit this page (https://prowly.com/updates/).

What is Prowly?
Prowly is an online platform for PR pros, content marketers and brand journalists designed to streamline their communications efforts. At the heart of Prowly's technology is what the company calls a Brand Journal, which enables companies and agencies to put all of their press releases, social and video channels, photos and blog posts in one place that tells their brand story on a continual basis. Prowly also provides tools for audience & media database management, along with campaign tracking and analytics. Several hundred professionals already use Prowly, including PR team members for brands such as IKEA, Spotify, Deloitte Digital and National Geographic.

Prowly has been established in May 2013 in Warsaw, Poland, where it now holds the leader position in the PR Software market. The startup currently employs seventeen people across its offices in Warsaw and Lodz (Poland), and Boston, Massachusetts. In January 2016, Prowly raised $1.1 M series pre-A funding to introduce the product abroad. Read more (https://news.prowly.com/4828-prowly-raises-1-1m-series-pre-a).