Keller Williams Medford Team Expands to Change the Real Estate Game

FREMONT, Calif. - Oct. 25, 2016 - PRLog -- KELLER WILLIAMS MEDFORD TEAM EXPANDS TO CHANGE THE REAL ESTATE GAME
Combination of Talent and Technology to Engage and Penetrate the Changing Market

Today, The Medford Real Estate Team of Keller Williams Realty announced the addition of four new members with valuable technology, marketing, and sales expertise from outside the real estate industry.
According to Carl Medford, team leader, elite level realtor, and noted industry speaker, "We have helped hundreds of satisfied Baby Boomers and GenX clients buy, sell, and invest. To succeed in today's shifting real estate market we must also effectively serve Millennial clients' needs. To achieve this goal, my team must continue to leverage technology to assure optimal client response time and quality, assure customer service excellence, and market and deliver services appropriate to each generational demographic."
The Challenge of a Shifting Real Estate Market
Historically, real estate agents and brokers have held the proverbial keys to the castles. Only real estate professionals had access to comprehensive home availability data and understood the legal details and paperwork of the home purchasing or selling processes, end-to-end. This is no longer true as market data, home searches, and mortgage calculators are widely available on the internet through a variety of consumer portals. Further, GenXers and Millennials, raised with computers under their arms and in their pockets, use these readily available resources in their house hunting journey. The complexion of the real estate business is changing.
The Solution
In response to the new real estate market demands and to ensure that clients continue to enjoy "The Ultimate Home Buying and Selling Experiences®, for which The Medford Team is known, they have rounded out the team with four new talented hires. Andréa Skov is a veteran of high tech industry marketing and operations, brought in to develop a strategic marketing plan and implement lead generation, response, and tracking systems to support sales and client services. Emanuel Swan, has been engaged to apply his telemarketing and client services talents to optimizing The Medford Team's array of comprehensive, high-touch services. Lauren Fonseca joins the team to deliver in-depth administrative support to assure that every listing detail from pre-market to post, as well as client care services are exemplary. Leah Lewis augments the team's deep real estate experience, lending her proven sales and communications skills from an experiential Millennial perspective.
About
The Medford Team is an award-winning Keller Williams Benchmark Properties real estate team that represents both buyers and sellers in the San Francisco Bay Area. The team uses its seasoned real estate expertise and high quality service resources to optimize sales terms and price when representing the seller of a home; and equally importantly, to ensure that purchasers enjoy the consummate home-buying experience, unmatched in service, communication, and negotiation. For additional information, please call 888.750.3300 or visit us on the web at www.medfordteam.com.