H2rOse Named 2016 CPG Editor's Choice Award Winner by Informa's SupplySide
H2rOse Named Among Top CPG Products for Innovation and Market Impact
One 2016 consumer packaged goods (CPG) product was selected by the SupplySide editorial team for achievements in innovation and market impact in each of the 22 different categories. H2rOse was named as the winner in the functional beverage category.
Winners in each of the 22 categories were announced at SupplySide West 2015 (http://west.supplysideshow.com/)
"What an honor it is to receive this prestigious editor's choice award for functional beverage and recognition for our H2rOse product line. It is especially rewarding to be nominated amongst so many other great brands like Kevita, Kona Red, Chimp Food and Temple Turmeric.
For those of you who are not familiar with H2rOse, H2rOse is a modern day version of an ancient recipe that has been a strong complement of the Ancient Greek, Roman, Phoenician, Persian, Indian and Egyptian cultures and its use has been passed on from generation to generation.
During the Italian Renaissance, Michelangelo was known to drink rose water ("acqua di rose") as part of his daily tea ritual.
In ancient Egypt, Cleopatra, who was considered the most beautiful women in the empire, was one of the biggest fans of the healing and beautifying qualities of rosewater. Shakespeare even wrote about Cleopatra's affinity towards rose water in Anthony & Cleopatra. Overtime, science discovered and established a multitude of health and beauty benefits associated with rose water.
Saffron which also dates back to ancient times is another natural remedy that supports many functions. In Minoan and Greco-Roman cultures, the "Theran" frescoes are the first botanically accurate visual representations of saffron' s use as an herbal remedy.
Egyptian healers used saffron as a treatment for all varieties of gastrointestinal ailments.
The ancient Greeks and Romans prized saffron as a perfume and scattered it about their public spaces: royal halls and courts. Persians used saffron as a brilliant yellow dye, perfume, and as a medicine. Persian saffron was dissolved in water with sandalwood to use as a body wash after heavy work and perspiration under the hot Persian sun while Alexander the Great and his forces conquered during their Asian campaigns. There have even been recent publications that emphasize the mood enhancing qualities of Saffron, referring to it as an "herbal Prozac" remedy.
Recognizing this trend and having personally experienced the many benefits of rose water and saffron over the years, we founded H2rOse in order to offer consumers a chance to experience a modern day version of these ancient elements.
At H2rOse we believe that water is the main source of life since our bodies are comprised of mostly water. Our vision is to promote health and wellness through hydration, by making drinking water more exciting and interesting to the masses while adding "true functionality"
H2rOse reinvents the experience of drinking water by adding a light, crisp and refreshing touch of excitement. We bring the benefits of rosewater and saffron together with the practice of hydration. Now is the time to "stop and taste the roses". Thank you" - Kia Illulian, President and CEO of H2rOse LLC.
H2rOse comes in 4 flavors, peach, mixed berry, mango and apple. At only 60 calories a bottle it is a healthy alternative to other sugary beverages on the market. Using all natural ingredients H2rOse boasts many health benefits with the use of an ancient family recipe featuring rose water and saffron. H2rOse is available nationwide in select stores such as, 7-Eleven Hawaii, Whole Foods, Albertsons, Vons, Pavilions, Randalls, Jewel Osco and others. H2rOse is also available for purchase at www.drinkh2rose.com
For nearly 20 years, SupplySide (http://west.supplysideshow.com/?
"This year's Editor's Choice Awards judging saw the team narrow down the field from hundreds of products to only five on the short list in each category," said Heather Granato, vice president, content, in Informa's Health & Nutrition Network. "The winning items stood out for bringing a combination of factors, from taste and delivery method to innovation in ingredients and cutting-edge science. They truly represent category leaders and set a high bar for next year's program."
For more information, visit supplysideshow.com (http://west.supplysideshow.com/?
H2rOse is a specialty beverage uniquely made of rose water, saffron and other natural ingredients. Rose water helps to enhance your mood; it aids with the relief of occasional nervous tensions and soothes the mind. Rose water is also known to help with a better quality sleep. Saffron which also dates back to ancient times is another natural remedy that supports many functions. Saffron eases digestion, soothes irritated stomachs, enhances your mood, reduces occasional anxiety and compulsive desires to eat. The combination of both of these distinct ingredients and the crisp, light and refreshing taste of H2rOse provides you with a beautiful beverage that will allow you to reap the benefits of health and beauty from within.
About SupplySide West: Hosted by Informa Exhibitions,this annual tradeshow and educational forum is the largest expo of suppliers fueling the healthy global marketplace. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2016 show was held October 4-7 at Mandalay Bay in Las Vegas. For more information and for future SupplySide events, please visit www.supplysideshow.com.