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St Paul Print Finishing Company Discusses Benefits of Die Cutting
Larkin Industries can help businesses get noticed with die cutting on direct mail pieces
By: Larkin Industries
With the holidays quickly approaching, now is a good time for companiesto send a promotional piece or holiday greeting to clients and business colleagues. One of the best ways to do this is by a custom card or creative mail out. A holiday or business card – especially one that is of a unique design – will stand out from the rest.
With die cutting, businesses can create a special piece that will grab attention and potentially lead to more business. Die cutting is primarily used to cut windows and other shapes within the interior of a sheet. This can range from a single rectangular window to fancy lettering and multiple intricate designs. The process is also used to create glue tabs, pockets, cartons and special shapes along the outside edges of a finished sheet. Larkin has several standard dies and layouts available to use, or they can help a business create their own unique look.
So why should die cutting be incorporated with a printed piece? First, it will help the piece stand out from the crowd. Any business can send out a square or rectangular marketing piece, but by changing the shape or adding dimension, the mail outs can gain and keep the attention of the receiver.
Cards with die-cuts can also be more interactive. Whether it is a 3-D card that includes a pop-up feature or a business card that doubles as a phone stand, die cuts can help create a fun message that will last.
Die cuts can also be used to create beautiful cards that can be used as Advent calendars. For instance, if a business sends out their cards prior to December 1, the recipient can use the calendar with individual flaps to count down the days until Christmas or the New Year.
When it comes to creating cards of any type, making something that is both practical and uniquely designed will result in more people hanging onto the card and keeping it for a longer time period. This in turn can help the business with branding and customer retention.
For businesses looking to stand out this holiday season or anytime of the year, die cutting on a printed piece can definitely be an option to consider.
Larkin Industries is an award-winning St Paul print finishing company that has been in business since 1976. An ISO 9001:2008 certified facility, Larkin Industries provides services such as foil stamping, die cutting, affixing, folding, embossing, gluing, labeling and shrink wrapping. For more information on their die cutting services, visit the blog at http://www.larkinind.com/