Soundview to Host Interactive Webinar with Stephen Wunker

PHILADELPHIA - Oct. 24, 2016 - PRLog -- Successful innovation doesn't begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.

In this Soundview Live webinar, How to Think Like the Customer, Stephen Wunker presents a simple concept that can remake how companies approach their markets and guide them through the innovation process.

You Will Learn:

•          How to gather valuable customer insights.

•          How to turn those insights into new product ideas.

•          How to test and iterate until you find success.

About the Speaker:

As a specialist in new markets, Stephen Wunker combines world-class strategy consulting and entrepreneurial skills. He is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation. Steve has a long track record of creating successful ventures for his own companies and on behalf of clients.

As a consultant, Steve was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice, Innosight. As an entrepreneur and corporate venturer, Steve co-founded Yowzit, the leading site for ratings and reviews in Africa and India. Additionally, he was CEO of Brainstorm, a developer of mobile software that acquired a start-up he founded, Saverfone. In that capacity he co-founded what is now the global Mobile Marketing Association.

Learn more at   http://www.summary.com/track/_/How-to-Think-Like-a-Customer.

About Soundview Executive Book Summaries

Founded in 1978, Soundview Executive Book Summaries pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview's 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.- based Soundview, Inc. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.