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Follow on Google News | Customer Communications Management (CCM) Leader Ecrion Teams Up With InfoTrends For New WebinarEcrion and InfoTrends want to prepare you for the digital future.
By: Ecrion The topic of discussion is "Are you ready to serve the Digital Natives?" featuring speakers David Stabel, Associate Director at InfoTrends, and Rick Ringel, Sr. Solution Architect at Ecrion. The speakers will be presenting research on how the rise of 'Digital Natives' will impact future markets. They will discuss the tools businesses need to master digital immigration and reach markets that will one day be saturated with a new demographic - a different breed of consumer with uncharted preferences. Ecrion plans to continue developing software that is accessible to everyone, 'Digital Native' and 'Digital Immigrant' alike. In the process of rolling out some fairly new concepts (soon to release cloud options for all of its commuincations solutions), Ecrion's goal has been to ensure that customer enagement spans a wide range of audiences - even generations - to achieve products that are not only fool-proof but future-proof as well. "We are striving to not only provide CCM solutions," says Rick Ringel, "but to proivde the migration path that protects current production investments and offers autonomy, flexibility and best-of-breed CCM features to organizations as they shift to this new customer-centric thinking." There is still much work to be done in this area, as customer communications processes have traditionally been the responsibility of a company's technical experts. The many multi-layered facets of customer engagement have resulted in some very complex interfaces, which have made for significant variation in the functions of different CCM companies. Ecrion's function is simple: it begins with a deliberate focus on customer engagement. Their powerful EOS Omni System platform, soon in the cloud, is being developed with this in mind, providing options for customer correspondence on all channels from print to SMS. "This perspective is morphing document production from an operational cost center into a component of CCM strategy," says Rick, "which is intended to deliver ROI as it enhances customer satisfaction." Ecrion understands customer relationship to be a journey, and they are looking to design their products accordingly. Join the webinar! Sign up here: https://attendee.gotowebinar.com/ To learn more about Ecrion, visit http://www.ecrion.com/# End
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