USAM Group Brings Pioneering Enterprise Sales Service for Fintech Firms to Europe

NEW YORK & LONDON - Oct. 28, 2016 - PRLog -- USAM Group Inc. (USAM), the firm already known for pioneering how Fintech firms most effectively grow sales in the US, is delighted to announce that TRG (The Roberts Group) has selected USAM to expand its sales and marketing efforts in the Midwestern US and Europe.  Simultaneously, USAM has hired Ashley Daffin in London, as Managing Director, EMEA, adding to its existing presence in the US and Canada.

TRG's enterprise spend management platform, FITS, is the industry's leading software and market data inventory system.  TRG's customers range from large global banks to small Hedge Funds, and a variety of industries including government and healthcare.  The tool's flexibility makes it popular for managing a range of asset types, from market data, to software, research, information services, and consulting.  In particular, FITS simplifies management of complicated market data services, driving up savings and reducing staff frustration.  As FITS uptake has accelerated, TRG needed to build an enterprise-class sales capability, while maintaining relationships with end-users; USAM's team of industry experts gives TRG global reach quickly, and without the overhead, risk, and cost of hiring and managing sales staff.

"We engage with Financial Services firms of all sizes, providing low-latency market data solutions and Exchange reporting services through other companies in our portfolio.  Time and again, our clients have been highly complementary of FITS, so when TRG reached out to explore working with us, I was eager to," said Feargal O'Sullivan, CEO and Founder of USAM Group Inc.

"Engaging USAM is allowing us to rapidly scale our sales presence to meet the growing demands for FITS. USAM brings deep industry expertise and senior financial services relationships, making them a natural partner to help us meet the growing needs of the industry to manage their enterprise spend for services such as market data and software," said Steve Matthews, CEO of TRG.

TRG's needs gave USAM the perfect opportunity to expand its service to Europe and Ashely Daffin proved the ideal person to manage that effort. "With the responsibility for launching, and then expanding, our European operations, Ashely Daffin's knowledge and experience is a tremendous asset for USAM.  We expect Europe to be a major market for our customers over the coming years so it was important we pick a highly capable leader", said Feargal O'Sullivan.

About USAM:
USAM Group Inc. provides outsourced sales and marketing services to FinTech vendors in North America and Europe. By leveraging the deep industry experience of its transatlantic team, USAM offers technology vendors a faster and more cost effective way to expand market share.

About TRG:
TRG provides spend management solutions to enterprises overseeing a multitude of recurring constituents.  TRG's FITS platform bundles an enterprise's service-and-subscription components into a single point of visibility, accentuating the highest-yielding elements and maximizing return on every dollar spent.