Women In Film PSA for A New Way of Life Features Original Rap by Empire Star BRE-Z

LOS ANGELES - Oct. 17, 2016 - PRLog -- The charitable PSA program of the Los Angeles chapter of Women In Film (WIF), the premier organization promoting increased roles for women within the entertainment industry, is excited to unveil the "Up and Out" PSA for A New Way of Life. The Los Angeles-based charity provides support to formerly incarcerated women for successful community re-entry, empowering them to be advocates for personal change—and boasts an 80 percent success rate.

The PSA features an original rap written especially for the production by BRE-Z, the actress and hip hop artist who portrays Freda Gatz in the wildly popular television show Empire(FOX), and parallels the show's current storyline in which BRE-Z's character is poised to emerge from time served.

Said BRE-Z, "Emerging from prison is a role I left behind when I went home from the set ... I've never been incarcerated, but I have a very close friend – who I've looked up to since I was younger – who is currently serving time in a federal facility. Through phone and video visits with her, I feel every bit of her pain and understand how her choices affected her and her loved ones. I know the vast majority of these women have not had the opportunities I have enjoyed. I just pray I can be an inspiration for those who've been here before me and those who will come after me. We all have choices in life. The decision is ours."

BRE-Z's rap was composed and produced by songwriter/performer Chase Bell. The "Up and Out" production

Women In Film Los Angeles' all-volunteer public service ad production program creates three to four professionally produced PSAs each year – from concept through production, editing and distribution (at a value estimated at up to $125,000) – for Los Angeles-area, women-child-centric charities and at no cost to the organization.

The program develops women's professional and creative filmmaking skills while providing a valuable marketing tool to non-profits, which often cannot afford to produce their own.  Through a year-long process, select creative teams are given professional hands-on experience in writing, directing and producing.

The program is funded by the City of Los Angeles' Department of Cultural Affairs and with generous in-kind donations of equipment from Claremont Camera Film & Digital and Panavision.

A New Way of Life advances multi-dimensional solutions to the effects of incarceration, providing housing and support to formerly incarcerated women for successful community re-entry, family reunification and individual healing.

A New Way of Life: Re-entry Project (30 seconds)

https://vimeo.com/187291360



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