Next generation of shopping experience puts consumer first

True Club independently rates products based on their ingredients. Big manufacturers are furious. Customers finally see what the best products on the market are and why as they shop.
 
CHICAGO - Oct. 12, 2016 - PRLog -- The way people shop has evolved, their expectations and thirst for transparency and knowledge is at an all time high. True Club is the next generation shopping experience that integrates e-learning and delivers an unrivaled experience that is answering this market need and as a result is resonating massively with customers.

Health conscious shoppers are now the norm, rather than the exception, with organic product sales more than tripling over the past decade, and currently growing six times as fast as the U.S. economy.

In a recent health and wellness survey by Nielsen, all demographics, from Generation Z to Baby Boomers, say they would pay more for healthy foods, including those that are GMO-free, have no artificial coloring/flavors and are deemed to be 'natural'.

Up until now this new demand has not been serviced. In reality, well intentioned customers are frustrated. They often make less than optimal choices, never realizing that they may have been misled by product claims, marketing spin or simply confused by ingredient labels.

True Club's mission is to make selecting the best products with the safest and healthiest products a snap. Products are independently rated, scored on a scale of 1-10, so customers have all the information needed to make the right choice for them. All of our products are non-GMO, cruelty free, and offered at up to 50% off retail.

Co-Founder Rob Allison says, "I was frustrated trying to tell a great product from a not so good one. When I asked friends for advice on certain products, the response from almost everyone was that they were never really sure what their products contained, and were relying on a mix of guessing from the packaging, internet searches and recommendations."

On the shelf, it is hard to tell the difference between healthy products and less healthy products. Nobody was championing the product manufacturers that really cared what ingredients they used. Frequently, these quality products are produced with higher cost ingredients than their less healthy competitors. This sometimes puts them on the back foot when it comes to budgets for packaging and marketing.

"We felt that it was time to make heroes out of the manufacturers that care about their customers and the environment. Our rating system highlights products that prioritise health, and they deserve it" says Co-Founder Stuart Lulling.

True Club's product rating and comparison approach is a unique shopping experience. True Club independently analyzes each product it stocks using its bespoke rating algorithm. Each product starts with a score of 10 and deductions are made for the presence of certain ingredients, environmental factors, and nutritional values thereby providing an overview of the products' overall safety, nutritional value and sustainability.

True Club launched to the public in October 2016 and offers a curated selection of more than 1,300 of the highest quality products, with a broad focus ranging from bath and body care to household, baby and pet products.

http://TrueClub.com - It's what's inside that counts (see trueclub.com/pages/media for more details)

Contact
True Club
us@trueclub.com
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Tags:Online Shopping, Ingredients, Best Products Rated
Industry:Consumer
Location:Chicago - Illinois - United States
Subject:Products
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