4i Delivers Insights And Thought Leadership In Foresight Analytics At Three Industry Events

DEERFIELD, Ill. - Oct. 11, 2016 - PRLog -- The next generation of predictive analytics enables businesses to innovate in ways that were never before possible. 4i Inc., a growth strategy and foresight analytics consultancy committed to helping clients uncover areas of superior future growth, will illustrate just how businesses can take advantage of the next generation of foresight analytics to achieve unparalleled growth opportunities in three upcoming industry events.

On Monday, October 10, Dr. Eugene Roytburg, Managing Partner at 4i, gave a keynote address at the Predictive Analytics & Big Data 2016 Conference in Chicago. In his address, titled "Next Generation Analytics and the Evolution of Data Science," Roytburg discussed how the innovations will come from the next generation of predictive analytics, and how businesses today can maximize data science to support marketing, customer experience, user experience, and new product development.

For those looking to connect and learn more about how foresight analytics can help their businesses succeed and innovate, 4i will have a booth at The Market Research Event (TMRE), to be held October 17 to 20 at the Boca Raton Resort and Club, in Boca Raton, Florida. "This event promises to be a fascinating look into innovative trends and insights from best-selling authors and industry leaders, covering topics including behavioral economics, big data, the future customer, and brand, product, and business innovation," said 4i Managing Partner, Lana Klein. Ms. Klein will be on hand to meet attendees with fellow colleagues Bruno Melone, Matt Holland and Lanny Roytburg. "Visitors to 4i's TMRE booth will be able to benchmark their organizations' insight and analytic capabilities against industry peers, learn how best in class companies are transforming their Insight and Analytics functions and learn what makes the difference between industry "stragglers" and "rock stars".

Roytburg will also be speaking at the Insight Innovations Exchange IIeXForums, to be held November 14 to 15 in Chicago. This year's theme, "Nonconscious Consumers: How We Understand, Measure, and Drive Their Behavior," focuses on behavioral and neuro sciences that are driving results for some of the biggest companies in the world. Roytburg's talk, "Predicting Future Consumer Needs and Behavior," will give the Chicago audience an exciting look at foresight analytics, and how to go beyond traditional past performance metrics to get a solid look at how businesses will need to adapt to tomorrow's consumer.

"Attendees will also learn about 4i University, our interactive training program that offers insight and information on how to apply, and how to think about, analytics as a strategic business tool," said Roytburg. "Blending advanced analytics, consumer insights, and management consulting, 4i University prepares practitioners of foresight analytics to deliver a competitive advantage, making current insight programs more effective while creating a foundation for smarter foresight and better decision-making based on knowledge of not just the past and present, but of the future as well."

About 4i
4i's forward-looking, predictive foresight analytics driven approach helps clients uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow's marketplace. The company's foresight analytics have been proven over time to deliver consistently accurate results that help companies realize unparalleled growth opportunities. For more information on 4i, please visit http://4igrowth.com or contact Eugene Roytburg, Managing Partner, at 847 964 9290 or at eugene.roytburg@4igrowth.com.