Bitmedia.io ups fraud detection abilities, researching blockchain applications for ad sector

LONDON - Oct. 10, 2016 - PRLog -- Bitmedia.io, the EU based bitcoin advertising network, announces the deployment of upgraded anti-fraud technology into their ad server, an upgraded ad management system, and improved traffic quality control tools. This major upgrade gives cryptocurrency advertisers looking to target the sector increased confidence across CPM and CPC campaigns. As the industry evolves to become more centralised and regulated, marketing and finance staff and their media buyers across the world require more reliance over how and where their funds are being spent in an environment where less than half of impressions on advertising networks can be served to non-human and fraudulent traffic sources.

This week's upgrade empowers advertisers with an upgraded self-service ad management system featuring brand new traffic quality and control tools. It also paves the way for the  introduction of non-cryptocurrency payment options later in the year. By partnering with Enbrite.ly and others, the Bitmedia.io platform adds advanced impression and click level fraud-detection for advertisers by default, saving the need to advertisers to pay for this separately to monitor campaigns run on the network.

Bitmedia aims to enable advertisers to have a deregulated platform with advanced traffic and quality control tools, and is using its $100,000 investment secured last year into researching different approaches where the blockchain can solve problems within the advertising industry. They are particularly focusing on blockchain applications for providing tamper-proof advertising data.

Since launching in 2014, Bitmedia.io has signed up over 2,000 specialist bitcoin publishers across the web, and have attracted over 600 advertisers to the network. These include Betcoin.tm who stated "The interface, conversion rates and overall value are SUPERIOR to other networks"  and PlusBitcoin who stated "BitMedia provides the best targeting options, good user experience and great reports"

Advertisers or media buyers interested in running campaigns on bitmedia can sign up at https://bitmedia.io/bitcoin-advertising, with deposits credited after 3 confirmations. BitMedia offers instant bonuses for new and existing advertisers. The bonus size depends on the topup amount. Bitcoin Publishers can sign up at https://bitmedia.io or you can follow BitMedia at  https://www.facebook.com/bitmedia.io and https://twitter.com/bitmedia_io