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How do digital marketing agencies work? by MotchiRotchi Best top Advertising Agency in Cairo Egypt
What does the business model look like? How do they get their clients? What does a project life cycle look like in digital agency? From Top Best Advertising Digital Marketing Social Media Marketing Agency in Cairo Egypt.
So to understand how digital marketing agency works, you should first understand what are the various departments.
So typically any digital marketing agency (from now on DMA) will have
1.Sales / Marketing Team - As the name suggest, they market the brand name and get the sales. How? well..thats a different story all together.
how they get their clients? - Well, Sales team is one of the most crucial part of the whole process. To get the details and potential customers, a typical sales unit uses internet, newspapers, magazines, some times present clients gives out the name (while disclosing their competitors or the sales person has really good contact with present client), by analyzing DMAs competitors, and the list goes on and on.
2.Accounts Team - Provides the support by preparing and examining financial records.
3.Account Managers/Client Servicing Team - They handle company's clients / customers. They act as company's face for the client. Once the client comes on board- through the sales team- the accout managers or client servicing executives receive the requirements raised by the client. These requirements are then planned into tasks that are then allocated to the various teams.
4.Content/Creative Communications Team - The content that is needed for a client's requirement, such as, blogs, websites, ads, etc. is created or curated by the content team. This team generally works with the SEO team to write content with focused keywords.
5.SEO Team (Search Engine Optimization)
6.Web-designing Team and Development Team - Web-designing team designs the website and the development team develops or program the website to make it eligible to run on the browser.
7. SEM Team ( Search Engine Marketing) -
Though SEM and PPC are used interchangeably, these are very different. PPC (pay per click) is a way or one module (you may call it) in the SEM. Not necessarily all SEM teams use the PPC module.
SEM Team is completely opposite to the SEO Team with regard to the fact that they spend the client's money to generate leads.
8. SMO (Social Media Marketing) -
They handle all the social media platforms to promote the brand and facilitate one-on-one interaction between the client and the consumer.
9. QA or Quality Analysis Team
Every requirement generated by the client goes live only after a strict quality analysis of its feasibility. Content, design, navigation, image visibility, load time, etc. is checked by the QA team.
The above teams work in collaboration. In any digital marketing agency, each team is linked with the other and the performance of one affects the other. To understand the workflow, I'll quote an example from my company.
About the life cycle of a project, I'll explain in a nutshell because now you are aware of all the teams and their roles. So if a client needs to sell his property online, a campaign is created. The content for this campaign- Facebook ads, Google ads, blogs, etc. are created by the content team. The content is then shared with the design team for making the creatives. These are then sent to the account managers who share it with the client. Once the client approves the campaign, it is sent to the SEM team, which using various platforms uploads and runs these ads. So when you see a sponsored ad while surfing, remember that it has come from this route. When a user clicks on any of these ads, he or she is taken to a landing page, created again by us.
If the client needs a website, then the content & design team create the website that goes for development to the development team.
Please visit MotchiRotchi https://www.motchirotchi.com
As far as "how digital marketing agencies work", I would like to add some of my points to it.
A completely digital agency can be compared to web design and traditional marketing agency (creative/ad agency) both. There is a structure in which all the activities at a good agency are done:
• Sales and Marketing - Takes care of project procurement. This is also beginning of the project at this stage where you have to make sure that client expectations are set right and client understands what he/she is paying, what they will get in return.
• Project team, project managers - skilled for their respective skills , the team can include SEO analyst , SMO , content writers etc who are managed by a team manager.
• Content team : This can be separate or part of a project, the team includes content writers.
Page Updated Last on: Oct 20, 2016