Albino Lullaby Celebrates One-Year Live on Steam

ANDOVER, Mass. - Oct. 7, 2016 - PRLog -- Independent studio Ape Law is celebrating the one-year anniversary of the launch of their psychological horror game Albino Lullaby with a Pre-Halloween Sale. The studio, comprised of veterans from Bioshock: Infinite, top-selling indie title Chivalry: Medieval Warfare, the Tomb Raider reboot and the upcoming PSVR Launch Title Here They Lie, will offer their 2D and VR, no jump scares, no gore horror game for 40% Off from October 7^th through 14^th on Steam for PC and Vive: http://store.steampowered.com/app/355860.

Albino Lullaby: Episode 1 has been hailed by Rock, Paper, Shotgun's Adam Smith as, "2015's smartest horror game..." and summarized by Polygon's Collin Campbell, "Part Stanley Parable and part Alfred Hitchcock... This is a sick place, full of sick allusions and sick jokes."

"While we are working on Episode 2, this is the perfect opportunity for players with the game on their Steam Wishlist to buy Albino Lullaby at huge discount. For players that are still on the fence, we have made our Demo available for free and it includes the first 40 minutes of gameplay. This is a great chance to check out the game!" said Justin Pappas, creative director of Albino Lullaby and Founder of Ape Law.

The Albino Lullaby: Episode 1 Demo of the first 40 minutes of gameplay is now available for free on Steam: http://store.steampowered.com/app/367320.

Features of Albino Lullaby Include:

·       The Next Gen of Adventure Games - Player driven pacing, no cutscenes.

·       Transforming Game Space - Mechanical mansion deconstructs around you.

·       Environmental Storytelling - Intricate backstory conveyed through the game space.

·       Different Play Styles - Sneak or gung ho!

·       Episodic Releases - Pay as you go or get a season pass.

·       VR Ready - Built from ground up to play great on the Oculus Rift, Vive and PSVR.

With a game space that dynamically twists and contorts around you in real time, as you unravel an equally twisted narrative, Albino Lullaby shows that horror can be scary without jump scares or gore. Escape a surreal, psychological nightmare set in a dark and macabre Victorian town that clings to the precipices of underground cliffs. Discover hidden spaces haunted by 'The Grandchildren' and uncover clues to understanding just where and what you are.

About Ape Law, LLC

To make game for to give to man! Ape Law is an independent studio that exists to explore and experiment with games as the next great storytelling medium and was formed by Justin Pappas in the summer of 2013 in Cambridge, Mass. Justin has worked as a level designer on games like BioShock: Infinite and the Tomb Raider reboot and moved onto the indie scene in 2011 as the level design lead on Chivalry: Medieval Warfare, and most recently the upcoming PSVR Launch Title Here They Lie. He is now the creative director and level designer for Albino Lullaby. Ape Law is comprised of other industry vets, who have worked on a myriad of games from Borderlands to Lord of the Rings Online and at studios like Warner Brothers, Hasbro and Harmonix. We are spread out over North America, from Toronto down to Austin and communicate primarily over Skype. Website:  http://www.ApeLaw.com

Key art for the event is available here: http://albinolullaby.com/press/sale.