Security First International Holdings, Inc. Announces Corporate Update on Company Direction

FORT LAUDERDALE, Fla. - Oct. 6, 2016 - PRLog -- Security first International Holdings, Inc. (OTC:SCFR) would like to announce a new opportunity that materialized from a current project Brian Fowler has been involved with. This will be a major change in the direction of SCFR.

Over the past eighteen months the company has overcome many obstacles and has accomplished several goals and is now moving forward.

After much deliberation by Mr. Fowler and his advisors, he has decided the previous business model wasn't viable for growth of a public company as he had envisioned when he took control of SCFR. With Mr. Fowler's background in technology and communications he has decided that in the best interest of SCFR and the shareholders that the company enter into the online digital advertising space in particular mobile advertising in which Mr. Fowler has opportunities for SCFR.

Mr. Fowler decided to focus the company on the digital advertising space after months of research. He decided that becoming involved in a space that has the possibility of exponential growth would benefit the company and shareholders.

Here are a few interesting facts about the mobile digital advertising market.

- The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.

- Digital advertising now accounts for one-third (33%) of all ad spending ($183 billion) on any platform. That represents a slightly greater share for digital than in 2014, when it accounted for 28% of the $175 billion in total ad spending.

- 87% of Millennial smartphone owners stated that their phone never leaves their side, day or night.

Since Mr. Fowler has decided to take the company in a new direction there will be a roadmap and timeline announced in the coming weeks outlining the launch of the new website and full activation of the advertising platform that is currently being tested by a select few.

"There is considerable work still to do and it will be challenging but it's exciting times for the new SCFR." said Mr. Fowler "I believe we have all of the right pieces to make this a tremendous opportunity for our shareholders." he continued.

Lastly, there is a possibility of a merger to complement internal development, there will not be any Rule 504, Toxic or Floorless financing, it will be an asset purchase.  Mr. Fowler will announce the details in a formal press release in the very near future.

For further information on Security First International Holdings, Inc. visit:

About Security First Holdings International Inc.

Security First International Holdings is a company focused on providing innovative financial payment products and services to consumers globally. We provide new possibilities for the mobile commerce market through technology and platforms that will create a meaningful financial impact on all consumers. Through a mobile technology that works in combination with Android devices, direct carrier billing and prepaid reloadable cards; Security First International Holdings, Inc. is re-defining the conventional application of funding sources for prepaid reloadable cards. A technology company redefining mobile shopping, Security First International Holdings, Inc. is bringing together alternative consumer financing solutions designed to create a consumer mobile shopping lifestyle that is a more connected, powerful experience.

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