Shawmut Communications Group to Highlight New Komori G40 Offset Press at Marketing Science Event

DANVERS, Mass. - Oct. 5, 2016 - PRLog -- Shawmut Communications Group (http://www.shawmutdelivers.com) is pleased to welcome marketers and designers to their facility for "Marketing Science"—a ½ day conference and networking reception for marketers, designers and print professionals. The event follows the company's recent installation of a new Komori G40 offset press. The new 8-color press which prints on both sides in one pass using H-UV ink technology, expands Shawmut's marketing and print production capabilities while lowering the company's carbon footprint.

Marketing Science—an exclusive event for Shawmut's community of marketers, designers and print professionals will be held Thursday October 6th at the company's Danvers, MA location. The event will provides attendees with insights into the cognitive and behavioral reasons buyers respond to marketing messages. Marketing Science will include three educational sessions led by industry experts covering topics related to print, design and direct mail.

Marketing Science also offers attendees an opportunity to network with peers facing similar challenges, connect with industry partners and vendors, and see some of the latest print equipment on the market. This includes the new Komori G40, which Shawmut purchased earlier this year. The new offset press is the ultimate high performance printing machine providing Shawmut clients with unsurpassed quality in the shortest time possible. As one of only a few printers in New England to invest in the Komori G40, Shawmut is excited about the new opportunities this press offers its clients including:

• Faster turnaround time with 2-sided printing and UV inks that dry instantly
• Increased color vibrancy and greater resistance to smudging
• The ability to print on a wider range of substrates including plastics
• Lower environmental impact

"Our new offset press proactively responds to increasing demand from customers and the need for faster turnaround times," said Michael Peluso, president of Shawmut Communications Group.

Unlike conventional presses, the G40 uses H-UV ink technology which dries instantly—eliminating the need for coating and reducing the overall production time. The Komori G40, which prints up to 16,000 sheets per hour, will reduce makeready time by 45% and paper waste by 55%. On average this will save 750,000 sheets of paper or approximately 1,000 trees per year. In addition H-UV inks lower emissions, energy and ink consumption furthering Shawmut's commitment to environmentally-friendly and sustainable business practices.

"The G40 is a game changer. Not only does it shorten production time but it opens up new creative possibilities for our clients using UV inks and coatings that create outstanding visual effects," adds Michael Peluso. "We are really excited to show our clients what this press can do and the opportunity to share some great educational content and tools they can use in their day-to-day."

The Komori G40 is one of six new pieces of equipment Shawmut has added since the fall of 2015. The company continues to invest in new technology and equipment furthering its vast array of capabilities. In addition to the H-UV press, Shawmut has added a high speed, high volume black and white printing solution, new bindery equipment, a four-color envelope press and a specialty coating machine.

Marketing Science is part of Shawmut Thinks—a new platform designed to spark ideas and collaboration throughout the marketing and design community. Shawmut Thinks will include a range of educational events and resources related to print, direct mail, design and cross-channel marketing campaigns. It represents Shawmut's commitment to education and the advancement of the industry.

About Shawmut Communications Group

Shawmut Communications Group is passionate about helping organizations market with relevance so they can communicate with excellence. We partner with our clients to revolutionize the way they develop and deploy integrated marketing campaigns and provide the tools, resources and support to help them each step of the way. Founded in 1951—and now its third generation of family ownership—Shawmut provides an array of marketing, print, mail and fulfillment services to meet the needs of clients across all industries. With decades of experience, the Shawmut team is committed to helping clients develop custom solutions that achieve results.  Visit www.shawmutdelivers.com or call 978-762-7500 to learn more.