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Follow on Google News |  America's Best Cleaners Affiliates Meet in Seattle, WAAs at all National Affiliate Meetings, the gathering kicked off with a tour of local Affiliate Blue Sky Cleaners' production facility. These tours offer dry cleaners a unique opportunity for peer review of operations, organization, and efficiency from professionals who offer the same premier level service. Mark Jones of SPOT Business Systems presented an update on new developments with the company's point-of-sale and customer relationship management programs. Many of the updates discussed by Jones were developed as a result of ABC's SPOT Users Group in which ABC Affiliates regularly share how they're using the SPOT software in their businesses, and what improvements they would like to see. Harry Carranza of Select Risk Insurance Services offered a hugely successful presentation identifying benefits available only to ABC Affiliates. Dave Troemel of BeCreative360, was on hand to present improvements to the ABC Review My Drycleaner program, which aggregates consumer reviews of drycleaners in a single location while allowing Owner interaction with reviewers. Troemel also reviewed BeCreative360's integration with SPOT's On the Spot service and recommended best strategies for Affiliates to capitalize on email marketing. The second day began with a presentation by ABC's Marketing and Brand Specialist, Katherine McGraw Patterson, on the importance of building a strong brand. Patterson presented a comprehensive marketing ROI case study highlighting the importance of integrating traditional and digital marketing channels. The highlight of the second day was a breakout session covering Team Incentives. Attendees were divided into three teams and instructed to devise an incentive program for a new garment care company. Each team was responsible for creating an incentive program for one area of the business – Production, Retail, and Routes – and then presenting that program to the group. "The theme of this meeting was 'Teamwork'," The meeting wrapped with a two-hour roundtable discussion on best business practices, during which Affiliates were invited to bring the one action or item that had the greatest positive impact on their business since the group last met in March. Not a group to miss a good time, the Affiliates and guests made time for the Future of Flight Aviation Center and Boeing tour where they had an opportunity to view 747, 777, and 787 jets being assembled on the Everett production line (http://www.boeing.com/ Perhaps the most meaningful portion of the two-day event was a surprise recognition ceremony for ABC's founder, Ed D'Elicio. D'Elicio founded ABC in 2001 for garment care professionals interested in continuously improving their quality and service through education and peer sharing. The value D'Elicio has brought to the industry, and specifically to this group, was evident as Affiliates shared professional and personal anecdotes and presented him with a token of esteem and appreciation. D'Elicio continues as a valued consultant with ABC. ABC is the dry cleaning industry's leading consultancy group and the facilitator of the only independent certification mark for quality and service. Its stringent list of standards, which include regular and strenuous onsite inspections and testing, as well as surveys of retailers and clients and secret shopping reports, has resulted in an elite network of affiliates across North America. ABC's overall goal is to aid all interested parties in defining, developing, and implementing programs that strive for personal and professional excellence. Those businesses that pursue certification are offered a forum for educating and informing these professionals about the industry's cutting edge technologies and business practices. For more information on the ABC program, please visit www.americasbestcleaners.com. # # # About America's Best Cleaners: ABC is the dry cleaning industry's leading consulting services provider, comprising a team of experts who offer a full complement of technical training, executive coaching, management training, business planning, marketing services, and 3D plant design. In a continuing effort to assist dry cleaners in becoming the best in their respective markets, ABC also offers the industry's only independent certification. Its stringent list of standards, which include regular and strenuous onsite inspections and testing, as well as surveys of retailers and clients and secret shopping reports, has resulted in an elite network of affiliates across the U.S. and Canada. The comprehensive ABC offering of consulting, certification and education brings cutting edge technologies and business practices success-oriented entrepreneurs in the dry cleaning industry. Contact: Chris White Executive Director America's Best Cleaners Phone (415) 413-8383 Mobile (917) 749-5021 chriswhite@americasbestcleaners.com www (http://www.americasbestcleaners.com/ End
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