Consumer Demand For Greener Products Driving Growth In Natural Beauty Sector

BOSTON - Oct. 4, 2016 - PRLog -- The growth in demand for natural products and cleaner ingredient labels is evident in the expansion of the natural and organic personal care market. Persistence Market Research predicts the global market is on track to reach close to $12 billion by the end of this year with North America accounting for a 33.5% market share.  Globally, this market sector is projected to reach $22 billion by 2024. The biggest driver is consumer concern of the accumulating amount of toxic chemicals they are exposed to in every aspect of their daily life, including their skin care.  In addition, the sector continues to be fueled by start-ups passionately focused on bringing green beauty to a broader consumer base.

To address these consumer concerns, Poéthique has developed a line of high performance, luxury face care products uniquely formulated with 100% plant-derived ingredients, sustainably sourced from various global regions. Poéthique products derive their inspiration from the beauty rituals of countless generations of women from all over the world who harness local and exclusively natural ingredients.

"Through my travels throughout the world I was inspired by wondrous beauty secrets, all based on natural ingredients, handed down by generations of women across diverse cultures", said Gayatri Pradhan, Founder of Poéthique. "It's a huge store of beauty knowledge that is untapped and I want to share this wisdom that celebrates the gift of nature and results in clean, radiant, healthy skin."

The name was born out of the philosophy of ethical intent and behavior and takes its inspiration from the French words for ethical skin, peau éthique.  Similar to the idea that we are what we eat, every ingredient is sustainably sourced from nature, has a skin-centric purpose, and works actively yet gently, to balance the skin.

Poéthique's first star product, Radiance Boosting Serum, is boosted by caviar limes and wild plum varieties called Kakadu, Illawarra and Burdekin, all indigenous to sub-tropic rainforests of New South Wales and Queensland of Australia. Known for their AHAs, vitamins, minerals and antioxidant powers, they work synergistically to gently accelerate skin renewal revealing brighter, more radiant, softer skin.

All Poéthique products are formulated with 100% plant-derived, sustainably harvested ingredients and do not contain parabens, sulfates, PEGS, TEA, DEA, propylene glycol, phthalates, petrochemicals, synthetic colors or fragrances, mineral oil or silicones.  Packaging is fully recyclable and for every unit of its inaugural product sold, 1% of sales will be donated to 1% for the Planet.

Poéthique is available at www.poethique.com beginning October 2016.