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psa3 Helps The Kortney Rose Foundation Keep Brain Tumors Off Kids' Minds
Cause Marketing Agency psa3 Spotlights The Kortney Rose Foundation
Says Gilette, "In 2005 our 9-year-old daughter Kortney Rose Gillette was diagnosed with one of the rarest types of brain tumor and died in 2006, only 4 ½ months after diagnosis. Every child dies from this type of tumor."
KRF is a 501(c) (3) charity that was set up by Kristen and her husband to create legacy for Kortney of helping other children through the promise of research. Since inception, the foundation has built a playground in Kortney's name and has become an active Chairman's Circle member of the Children's Hospital of Philadelphia (CHOP) having donated over $1.5 million dollars directly and through advocacy.
The foundation was also instrumental in passing legislation naming May as Brain Tumor Awareness Month in the state of New Jersey. Gilette says: "Brain tumors are the #1 cancer cause of death in children 19 and under and only 4% of the federal cancer research funding goes to all forms of pediatric cancer. Kids are our future and deserve more! They cannot vote so we need to be their voices."
The nonprofit, which also helped establish the international Children's Brain Tumor Tissue Consortium (CBTTC), housed at CHOP, donates 94% of every dollar directly to the brain tumor research being done at CHOP and around the world through the CBTTC.
psa3 chose to feature the impressive nonprofit because of the obvious need for immediate support and to shine the spotlight on the groundbreaking work the organization, as helmed by Gilette, its tireless leader,is doing in raising awareness, raising money and, perhaps most importantly, actually effecting change.
For information, go to http://thekortneyrosefoundation.org.
To read the Q & A, go to http://www.psa3.com/