It's About Time Campaign 2016 Urges Support For Those Living With Metastatic Breast Cancer

NEW YORK - Sept. 26, 2016 - PRLog -- People living with metastatic breast cancer face enormous challenges: constant treatment, regular scans, hospital stays, financial concerns, and a whole host of emotions knowing they will not be cured from their disease. Time matters, in a very different way. Led by Gilda's Club Chicago, organizations across the country today renewed an initiative to educate people about the different and urgent needs of this community through the It's About Time campaign.

An estimated quarter of a million women and men are living with the disease in the United States. Sadly, one of them will die every 13 minutes.  Yet, metastatic breast cancer is still largely misunderstood and funding to support research is disproportionate to the disease overall. In fact, research focused on treatment or cures for those living with metastatic breast cancer made up only 7 percent of the $15-billion invested in breast cancer research from 2000 to 2013 by major governmental and nonprofit funders from North America and the United Kingdom.

A recent study from Greenberg Quinlan Rosner Research of the metastatic breast cancer community found that 75 percent of all respondents believe that resources are disproportionately focused on screening and diagnosing breast cancer – not enough focused on research that would help metastatic breast cancer patients live longer with better quality, or beat the disease.

Respondents to the survey, a majority either patients or caregivers, want more action from state legislators and Washington, D.C. on several policy priorities: improving funding for a cure, increasing funding for treatment, and improving insurance coverage.

The study also found that this population, which relies on treatments and clinical trials for the rest of their lives, is very worried about access to those treatments and the ability to pay for them. In fact, 91 percent of respondents agree that there should be more pressure on insurance plans to more adequately cover treatment for metastatic breast cancer.

"Through our support of anyone living with cancer, we have learned that those living with metastatic breast cancer face a much different reality than those fighting early stage breast cancer," said LauraJane Hyde, CEO, Gilda's Club Chicago. "It is our hope that the It's About Time campaign will spark a national conversation about the disease and generate needed action to support current patients and their caregivers – and drive toward a cure."

It's About Time encourages metastatic breast cancer patients, their families, caregivers and advocacy organizations to engage in a national conversation over the next six weeks about the disease and, most importantly, to create a platform for those battling metastatic breast cancer to share their stories. To join the conversation, participants are encouraged to use the hashtag #itsabouttimeMBC on Twitter or submit a story at www.itsabouttimeMBC.com.

The campaign will host It's About Time: Every Hour Matters on Thursday, October 13 – Metastatic Breast Cancer Awareness Day. The 13-hour Facebook event will share stories from women living with MBC and their families, as well as information from our partners across the country who are working to drive change that supports the metastatic breast cancer community. Messages will be posted at 13 minutes past the hour from 8:13 a.m. to 9:13 p.m. CDT.

Campaign partners joining Gilda's Club Chicago include:


NATIONAL
AnaOno
FORCE
The Metastatic Breast Cancer Network

CONNECTICUT / MASSACHUSETTS
The Cancer Couch Foundation
Susan G. Komen Southern New England

FLORIDA
Gilda's Club South Florida

GEORGIA
Cancer Support Community Atlanta

ILLINOIS
Robert H. Lurie Comprehensive Cancer Center
Metropolitan Chicago Breast Cancer Task Force
Sisters Network Chicago
Susan G. Komen Chicagoland Area

INDIANA
Cancer Support Community Indianapolis

KANSAS / MISSOURI
Black Health Care Coalition
Gilda's Club Kansas City
Midwest Cancer Alliance
Susan G. Komen Greater Kansas City


KENTUCKY
Susan G. Komen Kentucky
Twisted Pink

MICHIGAN
Gilda's Club Greater Detroit

NEW YORK
Gilda's Club NYC
SHARE Cancer Support

OHIO
Ohio Hematology Oncology Society (OHOS)
Cancer Support Community Central Ohio
Cancer Support Community Cincinnati
Mercy Health
Pink Ribbon Girls
United Way of Guernsey and Noble Counties
The Victory Center

PENNSYLVANIA
A Glimmer of Hope Foundation

VERMONT
Casting for Recovery

To learn more about the It's About Time campaign and the study, visit http://www.itsabouttimeMBC.com.