5 Keys to Pricing your Home to sell!

ISLAMORADA, Fla. - Sept. 23, 2016 - PRLog -- Per Kim Bagnell Thaler, Top Producing Real Estate agent for Sotheby's International in Islamorada Florida,"Selling a home is not just about price but it is one of the biggest factors in a buyer's decision. The key is to set it at the right price to make the right impression.

Here are the five keys on how to price a home for sale:

1. Understand the neighborhood. Good real estate professionals tell their buyers to buy into a neighborhood, not purchase a home in a vacuum. Before you set your price, understand the state of your neighborhood and what direction it's taking, if any. Speak with your listing and selling agent about what's unfolding locally to be more informed.

2. Set the listing price based on true comparables. You should never base your listing or asking price on similar, comparable homes in your area currently for sale on the market. The fact these properties have not yet sold disqualifies them from being reliable, true comparables. Recently sold homes, with similar square footage, number of bedrooms and bathrooms, similar in age and amenities are reliable, true comparables.

3. Do not price above market value. Pricing a bit over market value to have room to negotiate is bad idea.  A really bad idea. Doing so will cause the home to linger longer than it should on the multiple listing service and you'll have to drop the price (people will wonder why and how low you'll eventually go).

4. Do not price under market value. If you do price the property just under market value, you'll definitely attract attention but it will certainly be tempered with skepticism. Some buyers will wonder what your true motivations are and will be leary. Others will try to take advantage and come in with super low, lowball offers.

5. Pricing a home without a strategy. There are few transactions that close with the listing and selling price being at parity. It's an anomaly when it does occur, that's why there's a price to sale ratio in every monthly real estate market statistics report. So, consult your listing and selling agent about a price negotiation strategy when a good purchase offer is submitted.

In addition to these five keys, leave the negotiation and deal details to your listing and selling agent. There's a big upside to having an experienced professional working in your best interest and allowing him or her to do his or her job will be a huge benefit.

Kim Bagnell Thaler is a pioneer among Florida Keys realtors. Regarded as one of the most influential realtors in the middle and upper keys, she provides expert and professional real estate service.

With her vast knowledge, 20 years experience and commitment to the highest ethical standards, Kim remains a standout among other Florida Keys Real Estate  Agents.For help finding just the right Upper Keys Real Estate please see http://www.kimbagnell.com