Female Owned, Fiduciary, and Fully Independent:

The Athena Financial Group Relaunches as Full Fiduciary Registered Investment Advisory
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* Fiduciary
* Financial Planner
* The Athena Financial Group

* Finance

* Rochester - Michigan - US

* Services

ROCHESTER, Mich. - Sept. 23, 2016 - PRLog -- The Athena Financial Group, a full service financial planning firm in Rochester Michigan, has formed a Registered Investment Advisory firm, Athena Advisory Services, Inc. in order to provide complete independent investment advisory services to its clients. Upon completion , it will become one of the largest female owned advisory firms in Michigan.

"This is an exciting evolution for us." Says Diane Young, President, "Since I founded the firm in 2004 we were associated with a broker dealer, now we have cut the cord and are fully aligned as a fiduciary firm and completely fee based, with our clients interest completely central."

The Athena Financial Group will provide planning and advisory services on a fee schedule where clients can determine what services they would like to receive annually, thus only paying for what they want. By structuring fees around client choice and transparency The Athena Financial Group hopes to attract investors frustrated with a lack of service and hidden fees.

The firm will continue to specialize in helping female executives, professionals and business owners. These efforts are motivated by a great shortage of female financial advisors. Only 15% of financial advisors are female, while 70% of high net worth women want to work with a female advisor.

"That's why I have always focused on women in my practice." Young continues, "To get the most out of your advisor relationship you need to work with someone you feel comfortable with, and for women that is often another woman. You want to be able to ask questions, be listened to and see tangible progress. Our whole process is designed to provide her an environment that builds confidence, clarity and direction. And men love this approach too, if she's happy he's happy."

The Athena Financial Group was founded in 2004 and located in downtown Rochester. Diane Young, President, has been in the financial industry for over 25 years. She is the author of "Owning your financial success: A savvy women's guide to financial empowerment" and writes a monthly column for community lifestyles

for more information visit http://www.theathenagrouponline.com

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Tags:Fiduciary, Financial Planner, The Athena Financial Group
Location:Rochester - Michigan - United States
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