Billboard, Nielsen Say: Hispanics Dominate Live Concert Attendance

NEW YORK - Sept. 19, 2016 - PRLog -- According to the latest Nielsen 360 Survey, Hispanics spend far more money on music than any other segment of the population. Broken down, Hispanics spend the vast majority of their music money on live music, with 35 percent combined concerts/festivals. DJ events are widely popular as well, with a 17 percent share, and 8 percent for small sessions. Hispanics also spend roughly the same amount of their music money on buying music, 11 percent for both physical and digital formats, but only six percent of funds on a paid streaming service. Overall, Hispanics spend a whopping 90 percent more on music than the general population, Nielsen found, with music taking up approximately 16 percent of their overall entertainment spending compared to 6 percent for the general population.

As for the total population, people are unsurprisingly spending most of their scratch on live music events -- 44 percent combined concerts/festivals -- and 8 percent for DJs. (Among those who attend live music events, 59 percent of all respondents said they attended a live concert with one main headliner in the last 12 months, and 40 percent with a multi-headliner show. Thirty-three percent said they went to a festival and 30 percent said they went to a club event of some kind.) In terms of non-live spending, all of those surveyed said they spend a mere 6 percent of their music-related money on streaming services, 11 percent on physical copies of music and 10 percent on digital tracks/albums.

The full article is available at: http://www.billboard.com/articles/business/7511123/nielse...