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Billboard, Nielsen Say: Hispanics Dominate Live Concert Attendance
As for the total population, people are unsurprisingly spending most of their scratch on live music events -- 44 percent combined concerts/festivals -- and 8 percent for DJs. (Among those who attend live music events, 59 percent of all respondents said they attended a live concert with one main headliner in the last 12 months, and 40 percent with a multi-headliner show. Thirty-three percent said they went to a festival and 30 percent said they went to a club event of some kind.) In terms of non-live spending, all of those surveyed said they spend a mere 6 percent of their music-related money on streaming services, 11 percent on physical copies of music and 10 percent on digital tracks/albums.
The full article is available at: http://www.billboard.com/