Great things come in small packages: MoMax Enterprizes' CEO puts products secondary to his true mission

By: MoMax Enterprizes
Maxwell Landfrank and Chief Paterson Rumson PD
Maxwell Landfrank and Chief Paterson Rumson PD
EATONTOWN, N.J. - Sept. 16, 2016 - PRLog -- Seldom do you hear about a company that puts its mission before its products and profits, but that's just the case when it comes to Maxwell Lanfrank's company, MoMax Enterprizes. Max, along with the support of his grandmother, is the creator of all natural, organic lip balms, waterless hand cleaner, scrubs, and shave soaps. The fact that Maxwell is a 9-year-old fourth-grader in Eatontown, New Jersey, and his company is a multigenerational family affair makes it all the more impressive. While most of his friends are playing video games or sports, Max is testing formulas and developing new products for his company. Max believes that if his mission is successful, his company, which was founded last year, will be successful, and that's a lesson any seasoned entrepreneur can attest to.

Not only is Max passionate about things like aloe, essential oils, and the organic ingredients that are used to create his products, his big heart has led him to the creation of a lip balm made especially for law enforcement, called Behind the Blue. The mission of Behind the Blue is to support the law enforcement community, with Max handing out lip balms to officers working the street to show his appreciation for the hard work and sacrifice made by these men and women every day. According to Max, "I give these lip balms out to police when I see them working and the ones I sell I give 50% of my profits to the C.O.P.S Organization." Max continues, "I have a Facebook challenge for law enforcement. I want to get one of my Behind the Blue lip balms to an officer in all 50 states. The officer from each state that messages me will get free Behind the Blue.  All I ask is that you take a picture with my lip balm and send it to me." The Behind the Blue lip balm is also available for sale on the MoMax website. Since the beginning of the year, MoMax has donated over 200 lip balms to law enforcement officers nationwide and donates to the C.O.P.S. organization each quarter, with his next donation due to be sent within the next couple of weeks.

Needless to say, the local law enforcement community is behind Max one-hundred percent. During a recent family outing to the Fair Haven Fireman's Fair, a favorite end-of-the-summer event for locals, Max was handing out his Behind the Blue lip balms to officers working the event. As he was walking around, Max approached Rumson's Chief of Police, Scott Paterson, and offered him a lip balm. According to Chief Paterson, "When Max told me the lip balm was to thank me, I was quite taken with him and his mission. I followed up with him after the event and we recently invited Max to come out for a tour of our station. He was able to meet some of the officers and learn about some of the things we do on a daily basis. The visit was a lot of fun for both Max and our department. We are now on board with helping promote MoMax and its mission to support law enforcement."

In addition to Rumson, Max has connected with many of the local police, has met the Chief of Police in his hometown of Eatontown, and has even received orders from the New Jersey State Policemen's Benevolent Association (NJSPBA) for Behind the Blue lip balm. This order is going to be part of the welcome gift bags for officers attending the upcoming NJSPBA convention in Arizona.

For more information on MoMax Enterprizes, The Behind the Blue Facebook Challenge, or to order Behind the Blue lip balm, or any of their natural, organic products, you can visit their website, or find them on Facebook and Instagram.


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