Natural Calm Earns HealthyLivinG "Tested & Approved" Seal

BEVERLY HILLS, Calif. - Sept. 13, 2016 - PRLog -- Natural Calm is rated the number one selling magnesium supplement in the natural products industry ten years in a row, according to health-food supermarket scanner reports from the SPINS survey group.

HealthyLivinG Magazine's "Tested & Approved Seal" is a standard of safety based on California's Proposition 65, also called the Safe Drinking Water and Toxic Enforcement Act.

Considered the toughest consumer product safety law in the US, Prop. 65 is intended to help Californians make informed decisions about protecting themselves from chemicals known to cause cancer, birth defects or other reproductive harm. Prop. 65 safety measures in many instances are stricter than federal, industry and European Union standards.

Independent from and unknown by the company, HealthyLivinG Foundation independently purchased and tested Natural Calm for chemical toxins including inorganic arsenic, cadmium and lead and notified the company of its product's tests and passage only after test results were analyzed using standards of the California law.

"There are two purposes to our program," says a spokeswoman for HealthyLivinG Foundation. "The seal assures retailers and shoppers the product is free from harmful amounts of chemical toxins known to the state of California to cause cancer or reproductive effects. About one-third of products tested among supplements are in violation. This is often due to sourcing of raw materials and putting costs cutting above consumer health. Any company or consumer can submit products for testing to HLF."

"We believe this testing program meets both the needs of our customers and retailers for independent verification of the safety and purity of our ingredients," says Natural Vitality CEO Justin Farmar. "It's a fair program because the foundation acts just like a consumer but actually tests the products independently of the company."

About the HealthyLivinG Foundation

The HealthyLivinG Foundation is the 501C(3) nonprofit charity that publishes HealthyLivinG magazine, the national publication on consumer health. Chemical Toxin Working Group (dba HealthyLivinG Foundation) is the testing arm of the nonprofit. CTWG independently purchases and tests food and consumer products for chemical toxins, notifying manufacturers and the public of the products' passage.

In 2015 alone HLF/CTWG reached the biggest legal settlements in the industry with such violators as Kroger, Walmart, Bumble Bee, Chicken of the Sea, Crown Prince and others. As a result, violators removed toxic products from sale, reformulated them or put warnings of their labels they contain a contaminant that causes cancer or reproductive harm on the product packaging. Test results are analyzed using standards of the California's Proposition 65 and accredited independent laboratories.

For more up-to-the-minute information visit www.HealthyLivingMagazine.US and get instant updates via Twitter (@USHealthyLivinG) and Facebook (Facebook.com/HealthyLivinG Mag).

About Natural Vitality

Natural Vitality is an international dietary supplement company known for the No.1 selling product Natural Calm®, The Anti-Stress Drink. The company also publishes Organic Connections, an online journal and has begun the Calm Earth Project, an environmental action initiative. For more info, visit www.naturalvitality.com.

For additional information, please contact:

info@HealthyLivinGMagazine.us

Natural Vitality

Andreas Koch

512 806-7650

andreask@wellnexthealth.com