NatureForAll Launches New Global Conservation Movement with Animated Film

HONOLULU - Sept. 6, 2016 - PRLog -- An inspiring and gorgeous short film (https://vimeo.com/165165974) by Peabody Award-winning director Firdaus Kharas (http://www.chocmoose.com/about/) premiered today as part of the launch of #NatureForAll (http://www.natureforall.global/), a new global movement dedicated to making it easier for people from all walks of life to connect with nature and take action to support its conservation.  [To view and embed the video, visit here (https://vimeo.com/165165974).]



Debuting at the 2016 IUCN's World Conservation Congress (http://www.iucnworldconservationcongress.org/) in Honolulu, attended by global leaders and 8,000 delegates from 180 countries, the film was commissioned in association with PCI Media Impact by Parks Canada for the International Union for the Conservation of Nature (IUCN).

For more than 20 years, Kharas and his award-winning production company Chocolate Moose Media have used the unique power of animation to inspire behavior change and address challenges like HIV/AIDS, malaria, Ebola, diabetes, racism, inequality, and more. His animated shorts have been adapted in over 90 languages and viewed in over 150 countries, potentially reaching 5.75 billion people in their own language

The animation for #Nature4All was inspired by the bright and vivid native-style paintings of Caribbean artists such as Haitian artist Yves Jean Pierre. The film's protagonist, a colorful monarch butterfly, takes viewers on a journey through both pristine and urban landscapes, inspiring them to recall their first walk in a forest, first swim in a lake, or the first time they spotted wildlife.

"The most effective way to inspire behavior change is to forge a personal connection to the issue or challenge," said Kharas. "When people have an opportunity to experience the thrill and joy of nature firsthand, especially when young, they are more likely to forge a lifelong commitment to conservation. My goal for the film was to communicate how small but awe-inspiring moments in nature can have lasting impact."

[Click here (https://vimeo.com/165165974) or on image below to view video]

https://vimeo.com/165165974

About Chocolate Moose Media

Chocolate Moose Media is the world's leading producer of animated behaviour-change communications aimed at solving health and social issues around the world. It produces film and animated television with offices in Geneva, Switzerland, and Ottawa, Canada. President Firdaus Kharas uses proceeds from for-profit projects to fund not-for-profit campaigns targeting health and other social issues. These are in the form of animated public service announcements and include Peabody-award winner The Three Amigos (combatting HIV/AIDS); Buzz and Bite (preventing the spread of malaria); No Excuses (targeting sexual and domestic violence); Solar Campaign (replacing kerosene lamps with solar lights); and a three-video series aimed at preventing the spread of Ebola, among many others.

For information contact:

Corey Nord, corey@pkpr.com

Patrick Kowalczyk, patrick@pkpr.com

PKPR, 212.627.8098

Chocolate Moose Media website: www.chocmoose.com
Chocolate Moose Media Vimeo channel: https://vimeo.com/firdauskharas