Salebhai Salutes The Real Heroes in a Unique Way

AHMEDABAD, India - Aug. 31, 2016 - PRLog -- As India celebrated its 70th Independence Day, Salebhai paid tribute to defence personnel and their families in a way as unique as its offerings.

An exclusive e-commerce marketplace for the diaspora, it became the first online portal to dedicate its service to the Army, Navy, Air Force, and Paramilitary Forces -- the biggest constituents of India's migrant populations.

The further the distance from home, the more the longing for the little things - the authentic flavour of the succulent rasgulla, the familiar feel of the coffee mugs, the reassuring smell of the morning agarbattis. And thus, keeping in mind the various needs of someone away from home, the products being offered under this service have been handpicked and divided under three broad categories – self, family, and unit. While personal-use products, including a refreshing range of herbal care products, are offered under self, the other two categories comprise consumable goods such as sweets and snacks and home decor items respectively. In all, over 130 expert-curated products are available for targeted buyers with an attractive discount of FLAT 15% OFF. This discount is over and above existing discounts on the website.

Vishwa Vijay Singh, co-founder of SaleBhai, says, "We understand the personal sacrifice people make when their professions keep them away from their homes. Our website attempts to keep them connected to their roots with a wide range of products sourced directly from their home towns."

With education, career, relationships, and travel taking one away to new places, one often finds a gnawing absence of the things they love the most - be it the authentic flavour of their hometown's specialities or the inimitable style of their traditional handicrafts. SaleBhai has identified 17 specific diaspora communities, who seek to celebrate their various festivals throughout the year and also long for seasonal delights from their hometowns.

Additionally, the portal, whose tagline is Discover the Oregional, is a platform for people to discover India's rich heritage and traditions through a wide range of regional specialities.

This e-commerce marketplace, launched in 2015, is a labour of love by a group of friends from different parts of India who themselves have migrated from their hometowns, carrying with them a longing for their 'oregional' essence. SaleBhai aims to bridge this very gap and provide diaspora communities and groups with these popular and unique items procured directly from their original sources. Buying authentic Indian handicrafts online from any part of the country is now a reality, thanks to SaleBhai.

Defence personnel and their families form a major chunk of such diaspora groups, which motivated SaleBhai to work towards a dedicated service for them. It is additionally an attempt to pay homage to the great men and women who have uprooted themselves from their hometowns for the greater good of serving the nation. The ethos behind this service is no different from that of the brand – no matter where life takes you, we are here to provide you everything you miss about your home.

About SaleBhai.com

Salebhai.com is a unique Indian e-commerce website that allows people living away from home order specialties directly from their hometowns. This e-commerce website focuses on the requirements of more than 17 diaspora communities living in big Indian cities and those who live abroad.  With delicious items such as, bakery, spices, sweets, namkeen, chocolates, dry fruits, beverages, and pickles sourced from more than 100 cities and 250 select sellers. SaleBhai also offers products such as paintings, puja items, handicrafts, handloom goods, and herbal & wellness items.