Website of the Year India nominees are here

HYDERABAD, India - Aug. 24, 2016 - PRLog -- Website of the Year 2016 nominees announced

India, Hyderabad, August 24th, 2015 – the nominees for the Website of the Year India Award 2016 have been published today. From September 19th up to and including October 28th, 2016, the Indian public can cast their vote on around 250 nominated websites.

What are, according to the Indian public, the best and most popular websites of 2016? The public chooses their favourite websites in twenty-one categories, which are judged on content, navigation, design and recommendation intention. In each category there are 2 prizes to be won: the Best and the Most Popular Website of the Year. The 'Best Website' is the site with the highest score on content, navigation, design and recommendation intention. The 'Most Popular Website' is the site with the highest number of votes. The overall winner is the website with the best relative assessment and may call themselves 'The Website of the Year India'. The full list of nominees for 2016 can be found at: websiteoftheyear.co.in (http://websiteoftheyear.co.in/quotes).

This is the eleventh consecutive year this independent election is being organised by MetrixLab, a global insights and analytics provider. With approximately 186,000 votes, the Website of the Year India election is one of the largest public prizes in our country. Winners in 2015 included Flipkart, CarDekho, Unicef, IndiaInfoline, Bharat Matrimony, Zee TV, LIC India, IRCTC, Bhaskar, and GoIbibo.

Winfred Samson, head of Markettools Research India, a MetrixLab company states: "Website of the Year is a great initiative that MetrixLab is proud to conduct annually. As digital is now a central part of any brand's marketing strategy, the quality of their website, and its ability to stand out against the competition, is a more important factor than ever. We are so pleased to be able to recognize the top performing websites in the India, and to ensure that the Indian market is aware of which brands they should be watching, and who is delivering great digital content via their website!  "Can't wait to see the choice of millions of voters and this year's WOTY award winners!".

Besides the India, the vote is also held in the Netherlands, UK, Germany, France, Spain, Italy, Brazil and China.

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About MetrixLab
MetrixLab, recently merged with MACROMILL, is the fastest growing provider of consumer insights and marketing analytics solutions. MetrixLab turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MetrixLab serves 2200 leading brands in more than 80 countries.

For more information (not for publication)
Laura Vromen, Project Manager, l.vromen@metrixlab.com, +31(0)10 – 20 30 755

Nelson Mascarenhas, Project Manager India, nelson.mascarenhas@us.metrixlab.com , +91-8885550878