Prismetric shares monetization strategies for free mobile apps

Prismetric talks how mobile apps with freemium model can produce good ROI and succeed.
GANDHINAGAR, India - Aug. 20, 2016 - PRLog -- Out of 179 billion app downloads last year in 2015, about 93% of downloaded apps were FREE! The popularity and significance of freemium app model is even deeper in Android apps' market, compared to iOS apps' market. However, this doesn't mean the free apps don't make money. Certainly, they let mobile users download their app for free but there are other ways they use to generate revenues from their app investment.

Prismetric, the leading mobile app development company, discusses some best monetization strategies for free mobile apps as mentioned below.

Subscriptions: In subscription model, the app is available for free download. However, not all content in the app is available for free. If a user wants access to all content within app, they need to subscribe for your app and pay monthly or annual fee for the same. Such ROI model is best suited to mobile apps that keep coming with fresh content regularly; like magazine apps, fitness apps, fashion apps etc.  To get an edge in the cutthroat competition, you can offer users free subscription for first 7 days.

In-app purchases: While you are offering a free download of your mobile app, you can include some features or functioning as paid within the app. In-app purchase model is trending in mobile games; the game users can shop gear, items, etc to reach the next level in the game. However, this monetization strategy can also be used in the non-gaming apps' sector.  Your app just needs a paid component that unlocks additional features for your users.

In-app advertising: You can partner with several ad networks and determine for ad placements within your app carefully. Your app can earn based on the clicks, impressions and other criteria of advertising model. It is up to you whether you want to show only static or video ads too in your app. Different ad networks offer different models as well as formats of app advertising.

Selling items/services: Have you tried retail apps? They will let you download the app for free and make money from the sales received through app. Amazon is a great example of a freemium app model generating good ROI by selling products/merchandize on mobile platform.

Affiliate marketing: This app ROI model refers to selling or promoting others products/services on your mobile app platform and earning commission, i.e. a percentage from the selling cost, from every sale through your app.

On top of these, there are several other monetization strategies for free apps including sponsorships and email marketing. An app publisher need to figure out which monetization idea is more suited for their app, says Prismetric spokesperson.

To learn more about mobile app development ( ) and mobile app marketing ( by the experts of the niche, contact Prismetric today.

Prismetric Technologies Pvt. Ltd.
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