120 Sports Expands Production Footprint, Brings Popular Show "The Morning Run" To New York City
Live Morning Show To Begin Daily Production From MLBAM's Studios in Manhattan Beginning This September
By: Joe Favorito
The Morning Run is a live-produced, national sports show that combines game highlight video, live guests and social interaction in a quick and easy format available on any device. This move also will allow 120 Sports, powered by BAMTech's video distribution technology since its 2014 broadcast debut, to further leverage the NYC-based assets of its business partners such as Major League Baseball, the National Hockey League, and Sports Illustrated, and have access to popular personalities in sports, media and entertainment on a daily basis, live and in person. All staffing for the show will be announced in the near future.
"The move to New York for 'Morning Run' signals another step in our evolution as a media and business platform," said Jason Coyle, President of 120 Sports. "Being in the heart of New York now, along with maintaining our foundation in Chicago, will allow for deeper integration with our partners while providing additional profile and access to the biggest names in sports that can only come with a full-time New York presence."
Shifting the morning program to New York will coincide with the Chicago-based launch of the previously announced block of new programming – The Rally, created in partnership with Twitter – airing live on Twitter each evening from 9-11 ET. The Rally and the remainder of 120's daily programming lineup will continue to be produced out of Chicago and conclude each evening at 2:00 a.m. (ET). Vist http://www.120sports.com/
About 120 Sports
120 Sports is the ultimate destination for up-to-the-moment expert commentary on all trending sports topics. The digital-only broadcast network offers more than 50 hours of live and original content, plus more than 1,200 on-demand video clips, each week. Equity partners in 120 Sports include MLBAM, the NHL, the PGA TOUR, Campus Insiders, Time Inc. /Sports Illustrated, and Silver Chalice. The network's daily live broadcasts include hosted programming delivering timely narratives of the stories across every sport, as well as breaking news, fan response, video highlights and live look-ins, all integrated with social conversation and expert analysis. The 120 Sports free app has been lauded as one of the best in class by a host of media outlets and is available in both the Google Play and Apple App Store as well as a web experience at 120Sports.com. In addition to Chromecast, 120 Sports is also available on Apple TV, as well as other distribution outlets.
Contacts: For 120 Sports: Joe Favorito/917-
For MLB Advanced Media: Matthew Gould/ 212-485-8959/