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Public Speaking and the Power of Presence
People are now familiar with Sapling Foundation's TED Talks, which are nowadays made available to a worldwide audience online. What TED events have helped to do is reinforce is the power of public speaking.
However, the success of this, depends not only on the core strength of the actual message, but also on the presence of the speaker. In a way it is the ultimate test of audience engagement.
The Value Behind Public Speaking
We are all used to attending and sometimes, enjoying networking-style events as a way to meet business contacts.
Many of you will agree - that networking is popular as a business activity, but it has certain disadvantages. Working the room requires stamina and making good connections is very dependent on the general tone of the networking event itself.
The way to conduct yourself at a networking event is quite the opposite of what one can do from the stage. The best networkers are those who ask questions and get to know their fellow guests a little, before they broach the subject of their own business offering.
Speaking to an audience from the stage, however, gives the speaker a distinct advantage. It provides a clear platform and an opportunity to get a message across to the whole audience.
CEO at http://www.m3publishing.co.uk David Lomas frequently speaks to groups of business leaders at M3's invitation-only Connections events. "It's not about my ego, but about giving the audience something of value," comments David. "If each member of your audience picks up some useful tidbit from your presentation, they will consider your talk to have been beneficial".
David continues: "If you can also help them to actually visualise those tips working for themselves, it can be motivational"
He added: "The same rules apply as with other content: you must always address your audience's needs and concerns first and foremost - in order to gain their attention. This is also part of the process of developing trust with your prospects"
The M3 Media approach is to integrate public speaking and workshops into their wider strategy of customer engagement, creating a powerful symbiotic relationship between digital and physical activity. This is also the approach they teach for using the content in their portfolio of digital magazines to acquire new customers.
People are the key to business success
Public speaking does not simply have to be about conveying an idea or a message. It can also be a form of facilitating, whereby those present in the audience receive encouragement and support in their own efforts to make business connections.
"The M3 Connections events that we have hosted in partnership with prominent respected organisations like RBS and Gateley Plc provide added value to all who attend," David explains. "I'm trying to show, by example, the benefits of good audience engagement, and to demonstrate how the meaning and the content of the message can be effectively communicated."
The end result is that David Lomas, as a public speaker, provides a focal point, but the key ingredient is the audience, and how it both responds and interacts.
"That's the power of connections, and how it is actually 'people' that make business work," David concludes.
Page Updated Last on: Aug 15, 2016