Brand View launches Global Advisory Board

READING, U.K. - Aug. 10, 2016 - PRLog -- Brand View has enlisted the support of four renowned experts in retail, ecommerce and customer engagement to establish a Global Advisory Board.

The Board members will contribute their insights to the business on global in-store and online shopping trends and developments, big data analytics and their relevance for retailers and manufacturers.

The inaugural members of the Board are Mike Blyth, Chris Perry, Todd Scott and James Murray. Together, they will contribute their collective expertise and insights to Brand View's continued success, expansion and thought leadership.

The initial Global Advisory Board members:

Mike Blyth, EVP Strategic Development, Aginity

Mike is an innovator in big data analytics and customer engagement. Leading global brands use Aginity's Amp software to build unique analytics warehouses that centralise an enterprise's attribute-based analytics.

Chris Perry, Director of Ecommerce, WellPet

Chris heads up ecommerce customer partnerships, channel marketing and sales strategy development, annual strategic joint business planning, digital 4P excellence and global expansion for the full WellPet brand portfolio at key pure play and omni-channel retailers, including Amazon, Chewy, Wag, PetFlow, Pet360, PetSmart and Petco.

Todd Scott, Director of Marketing, Sealed Air Corporation

Formerly Digital Marketing Manager, Electrolux, Todd is responsible for developing marketing and media strategies for B2B partners, as well as B2C initiatives for Segment, Channel and Trade Marketing.

James Murray, Director, Minster Food Brokers

James is a consultant specialising in both Amazon Sales Development and Category Management.

Following an extensive career in retail and grocery, James founded Minster Food Brokers in 2011. The creation of Minster Food Brokers was inspired by conversations with the Amazon UK grocery team and it offers a unique set of Amazon focussed services to the UK Grocery marketplace.

"The Global Advisory Board is an unrivalled team of retail experts and consumer engagement specialists, whose insights into the intersection of shopping, both in-store and online, and shopper activation, will be a valuable addition to our business," said Bruce Dove, President, Brand View.

"Sharing practical insights on how global retail developments affect pricing, promotions, product content and online product positioning is an important part of the consultative value we bring to retailers and manufacturers. Our clients will benefit greatly from the collective experience and knowledge the Global Advisory Board will provide to us," said Sam Sudlow, COO, Brand View.