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Greenlight VR Announces Rebrand, Unveils New Name and Company Direction
Greenlight VR, a company specializing in market intelligence for the virtual reality industry, has announced a rebrand. The rebrand introduces a new company name, Greenlight Insights, along with a wider scope in direction.
By: Greenlight VR
According to Greenlight VR's CEO, Clifton Dawson, the rebrand comes as a response to the company's growth, diversified product line and goals to support a broader range of partners and clients in the experience economy.
"The term 'VR' might soon be obsolete, and instead we may be simply referring to the experience. With hundreds of clients working across the virtual and augmented reality technology landscape using our research today, we feel it is a good time to capitalize on the momentum of our leadership position."
In regard to the name change, Stevi Rex, the company's marketing manager, stated: "People were reading 'Greenlight VR' and didn't know that we, as a company, are passionate about a broader set of technologies that are transforming how experiences are delivered. We needed to fix that."
Since 2014, Greenlight VR has distinguished itself as a leader in market intelligence for virtual and augmented reality. Greenlight provides innovative companies proprietary insights for strategic decision-making. Known for its research excellence and category focus, Greenlight conducts the industry's only continuous global benchmarking study, as well as consumer sentiment studies throughout the U.S. and internationally. Among Greenlight's clients are some of the world's most innovative organizations, including Google, Sony, Intel, Nokia, CCP Games, Singularity University, and hundreds of companies - big and small - around the globe.
The rebrand will be unveiled Saturday, August 6th in Los Angeles at the Virtual Reality Los Angeles Expo. The company's expanded research scope will also be on display at the Virtual Reality Strategy Conference (http://vrsconference.com). The inaugural event will take place November 1-2 at the Hilton Hotel in San Francisco with participating executives from Shanda Group, RYOT, Cognitive VR, VirtuallyLive and many more.
Company name: Greenlight Insights
Tagline: Market Insights for Virtual & Augmented Reality
Office locations: San Francisco, New York, Beijing
About Greenlight Insights
Greenlight Insights is the industry leader in business intelligence for the virtual and augmented reality global market. By maintaining the most comprehensive dataset on companies and consumer behavior, Greenlight Insights provides global technology companies, Fortune 500 brands, and innovative startups proprietary research and advice to make better strategic decisions about the New Experience Economy™. Visit www.greenlightinsights.com for more information.
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