Your Monthly Reporting Does Not Have To Suck!

ATLANTA - Aug. 2, 2016 - PRLog -- Converge is a marketing intelligence platform based in Atlanta that helps marketers, analyst and agencies quickly, accurately and automatically collect their social, digital, and offline marketing data. Once that foundation is in place, Converge makes it easy to export and process data that Executives can then use to provide detailed and complete insights for decision making, fulfilling reporting responsibilities and accessing platform performance. The ability to provide a cohesive ecosystem in which all of an organizations' marketing systems and sources are fully interrogated into one platform, has proven to be extremely impactful and helpful.

It's the beginning of the month and it's (again) time to start the process of gathering data sources and creating reports for last month's social, web and ad analytics. It's time to justify your strategy, your efforts and yourself. Sound familiar?

With the challenging landscape of social and digital marketing comes the challenges of social and digital reporting. It's no longer acceptable to just merge data sources into one Excel file and add a logo to try to make it look professional and understandable. Marketing reporting is about gathering data points and visualizing results in order to indicate real progress, drive decision making and more importantly meet your clients' or boss' expectations. But you can't do that if you are only automating the social reporting process.

"Web analytics is essential when it comes to brands telling their entire reporting story," says Rob Kischuk, CEO & Founder of Converge. "Agencies and brands have found ways to solve reporting issues when it comes to Social but they can't stop there. They are overlooking the importance of including their Digital sources into their marketing technologies reporting capabilities causing them to spend way too much time and manpower on a process that can be easily automated."

According to CMOCouncil.org, more than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. With this increase in spending, there will also come a louder demand for accountability. It is going to be more important than ever for organizations to understand their ROI and the impact their marketing spending is having on the overall business. With these expectations will come a bigger push to have monthly reporting done quicker and in greater detail. Organizations are going to need to be equipped with marketing tools that can go beyond social and include their digital marketing efforts too.

Converge can automatically and accurately deliver digital and social media reporting that proves value and eliminates the need to spend weeks putting together last month's performance. Organizations can stop feeling overwhelmed and burned by their reporting responsibilities and start spending time analyzing data and growing their business. For marketers trying to understand the impact of their marketing efforts, Converge unifies disperse data sources to quickly generate reports and put meaningful marketing intelligence at their fingertips.

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Converge is an Atlanta based start-up founded in 2015 by Robert Kischuk. Rob has been involved in the Atlanta start-up seen for the past decade and has been working on a variety of solutions to pain points that come with social media marketing for the past 6 years. Converge believes in making marketing measurable and its team is working relentlessly to simplify the process for all. If you have any additional questions or inquiries please email Robert Kischuk at rob@convergehq.com or Amanda Newby at amanda@convergehq.com or give her a call at (813)956-0773