Surrey agency support staff with paid innovation time

REIGATE, U.K. - Aug. 2, 2016 - PRLog -- Innovation is a top priority for many businesses, but the majority don't have the capacity to support it. Sonin's new initiative Create challenges this by giving employees dedicated time within their normal work hours to experiment and innovate with cutting-edge technology.

Employees from the app development agency in Reigate have the opportunity to create new concepts, develop a new solution or simply experiment to gain a better understanding of how a technology can be used. Launched in July 2016, Create has only one rule; employees must use a piece of emerging tech.

"As a team we're passionate about technology and want our clients to use the latest tech, but we also understand the constraints of investing in it without seeing a real-life use case first. So we took a risk, and made innovation a bigger priority." Managing Director Paul Jarrett explains.

Sonin recognised that by investing the time and supporting employees to innovate they can do more than just deliver great apps. They can develop better processes, build new systems, create new products and ultimately improve client services.

"The knowledge and insight we've already gained from Create is invaluable, and has not only improved the level of service we can offer our clients but also improved our company culture. The team are continually expanding their skill set and know that their ideas, however ambitious, can become a reality."

Concepts include experimenting with augmented reality, the IoT, integrating wearable devices, exploring new ways of coding and, following the recent public backing from UK government, virtual reality.

Having a better understanding of how the latest technology works, gives Sonin the ultimate insight into how technology can benefit a business, from a consumer and enterprise perspective.