Advantage International Adds VKTRY Gear To Client Roster
Advantage International has been tapped by VKTRY Gear as agency of record for strategic consulting, creative development and marketing activation
"We're excited to bring Advantage on-board," said Steve Wasik, CEO of VKTRY Gear. "They've already exceeded our expectations in reimagining the brand and we look forward to leveraging their sports marketing chops to bring our game changing product to athletes everywhere."
The account will be led out of Advantage's Norwalk, CT office.
About Advantage International
Advantage International, an IPG company, is a Sponsorship & Brand Experience Agency.
What does that mean? We develop partnerships for our clients with some of the biggest platforms in the world – think NFL, NCAA or The Grammy's. This work ranges from identification to negotiation to activation and measurement. But that's not all. We also create award winning campaigns that build brand awareness and drive client objectives. And we do all this through an "Art and Science" approach that includes a world-class creative team and a research-fueled account team, both led by industry veterans.
Our mission: help brands create authentic connections with consumers through their passion for sports, entertainment, lifestyle experiences or worthy causes.
About VKTRY Gear
Founded in 2014, VKTRY Gear helps athletes win by improving how athletes train and compete. By providing innovative, dynamic sports gear like our VKTRY Performance Insoles (VKs), we help athletes improve their energy return, optimize their performance and stay in the game. We are confident that our VKs can help athletes reduce lower leg and foot injuries including Turf Toe, Lis Franc, and Plantar Fasciitis. Developed by Matt Arciuolo, Certified Pedorthist of the USA Olympic Bobsled Team, VKs can be used for all sports demanding ground force (football, track & field, basketball, baseball, volleyball, etc.). VKTRY Gear products are proudly made in the USA.
Andrew Cohn, Advantage International