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Follow on Google News | GetSocial signs partnerships with Rovio and WG CellsBy: GetSocial BV Both of the mobile gaming companies are focusing on increasing their app's' user base, using the power of players' word-of-mouth. To start with engagement and organic growth, they are making use of GetSocial's Smart Invites to power their referral campaigns. Smart Invites are app invites that can be sent to any friend or contact via most popular messaging apps (Whatsapp, Kik, Line, Twitter, Facebook etc) and can then be tracked to see all the install events that occur from these channels, so that app developers and marketers can further optimize their growth strategies. Top execs at Rovio and WG Cells are positively surprised with the results and ease-of-use of Smart Invites: "The integration in Nibblers works like a charm for us. It is blended beautifully into our game. Friend invitations plus value per user is growing more than ever before, giving us much higher yields. It's the perfect tool for organic installs!" - Matt Wilson, Director of Business Development at Rovio "GetSocial is narrowcasting at scale. Your players know best which of their friends want to play your game… so put them to work." - Mike Schmid, Marketing Director at WG Cells Accelerate growth Smart invites (https://www.getsocial.im/ The conversion rates observed by apps using Smart Invites is significantly higher than current industry benchmarks (18% vs 7%, resp.). This only reinforces that giving the ability to your users to 'easily' invite their friends, as well as tracking and attributing the installs successfully, can help marketers create more effective app marketing strategies. Reinout te Brake, Chief Evangelist at GetSocial adds: "Get more value out of your marketing budget. Whilst CPI prices keep increasing, with GetSocial your eCPI gets to an acceptable price level since your app users become your ambassadors. This is crucial for any app to be successful." About GetSocial Besides Smart Invites, GetSocial (https://www.getsocial.im) offers in-app chat, activity feeds and insights, to amplify the app's social marketing power. This powerful in-app marketing platform helps developers in their quest to lower their user acquisition costs, increase retention and monetization through better engagement and understanding of users. End
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