The most effective email triggers

BUCHAREST, Romania - July 27, 2016 - PRLog -- What are email triggers?

A triggered email is automatically generated based on important or significant events related to your customer's behavior or profile. In other words, you will deliver the right content at the right time and to the right people. Triggered emails will help you create a genuinely relevant email marketing campaign for your customers, because they make your clients feel valued. Since it is a customer-facilitated exchange that triggers the campaign, it will surely generate a greater ROI.

If you feel enthusiastic about this idea, but don't know what types of email triggers you should use, here are some of the most effective examples:

•      The welcome email trigger. You should definitely implement an instant welcome email delivered each time someone subscribes to your newsletter. Why? Because a welcome email is your site's first opportunity to begin a personal communication with the customers. Impress them with the advantages they'll receive as subscribers, offer them information on the frequency of your emails, and make sure to add a new subscriber bonus of some kind.

•      The order reminder email trigger. It's a good idea to send an email trigger based on your customer's previous orders, because you know exactly what they are interested in. For example, let's say several of your customers order similar products once every year. You should send them a trigger email at the 11th month, where you include all the information from their past orders and ask them if they would be interested in ordering similar products. According to a survey, 27% of online shoppers reported they were extremely willing to receive promotional emails on a weekly basis if they were personalized based on past shopping habits, with 82% at least somewhat willing to do so.

•      Birthday and special-occasion triggered emails. Don't miss the opportunity to send your customers an anniversary email and include a special offer for this occasion. You can do this for any other date-driven event that you are informed of: the birth of a child, an upcoming vacation or holiday. Get creative and structure your promotions around the events happening in your customer's life. This way, he will feel valued and there's a better chance he'll take you up on that offer.

•      Cart abandonment email trigger. This is one of the more powerful email triggers in a marketer's tool box. You should be aware of the fact that customers value reminders and they consider them as a great service. Once set up, abandoned cart emails can run automatically and they will help recover lost sales. Test the timing, vary the content of the emails and product offers to find out the most efficient combination of email triggers for your e-commerce business. About three in four shoppers who abandoned shopping carts say they plan to return to the retailer's website to make the purchase but actually only 8% do that; that leaves 67 percent of abandoners as ready remarketing targets. To learn more about the way this email trigger works visit https://retargeting.biz/cart-abandonment-email-trigger

•      Abandoned site search trigger emails. Abandoned site search emails use pretty much the same type of communication as the ones you send in abandoned cart case. The only different thing is that the customer hasn't added anything to his cart. There are two methods to implement abandoned site emails. First, the visitor needs to receive a browser cookie. If he has clicked on any past email campaigns from your site and the email included a personalized email capture within the URL, you can view the visitor's email address every time they come back to the site. Secondly, if your visitors are logged into their accounts, you have access the email addresses. Take into consideration that your customers may have had problems finding exactly what they were looking for, so a good strategy is to assist them in finding what they are looking for.

•      Transactional email triggers. They are a form of triggered email because are sent automatically and follow an online order. Transactional email triggers provide the perfect opportunity for you to build and maintain a lasting relationship and to encourage repeat purchases.  Studies have uncovered that transactional emails have 8x more clicks and opens than any other type of email.

Any of the triggered emails listed above are likely to get a higher response and a higher return on your effort, compared to the typical email marketing automation campaign. Trigger emails basically use the same technology, but the advantage is they allow you to reorient your email marketing campaign to work around your customer's timeline instead of your own, while driving the actions you desire.