Exhibit Interactive takes a stand

WARWICK, U.K. - July 25, 2016 - PRLog -- Exhibit Interactive, a fresh thinking company based in Warwickshire is taking a stand on the traditional approach to trade shows by encouraging companies to stop wasting money on extravagant single use builds, because they're simply not what visitors want to see.

The bold statement is being made by Exhibit Interactive's team after running a survey at the Chartered Institute of Housing (CIH) 2016 exhibition held recently in Manchester. Delegates were asked what the most important factor was in encouraging them to visit an exhibition stand - the results are as follows:

·       New products – 37%

·       Networking opportunities – 30%

·       New technology – 28%

·       Stand design structure – 5%

·       Graphic messages – 0%

Stand design structure and graphic messages, two of the areas that companies spend thousands of pounds pouring over in the run up to an exhibition registered at a measly 5% and 0%. New products, networking opportunities and new technology on the other hand, scored roughly a third of the opinions cast each.

Joe Ashton, director at Exhibit Interactive, said: "When I go to a trade show, I'm looking for things than can benefit me. I'm looking for knowledge to aid me in growing my business. I want to engage with people, interact with their products and I want their products to offer me something new. I'm drawn to new technology and new ways of doing things. I remember companies that impress me.

"But, I've seen it so many times – companies get carried away and agonise over complex and costly stand designs, but does this really generate business for them? The results of our survey should act as a gentle wake up call for both exhibitors and industry professionals alike. Of course there are other factors which will influence these results, but the conclusion is that you really don't have to build big structures to get the interest of the visitor."

Exhibit Interactive is already practising what it's preaching with big name clients opting for a more cost effective, sustainable approach to trade shows. Using modular display systems which can be used time and again, coupled with the latest in augmented reality and virtual reality software, Exhibit Interactive is helping its clients deliver what customers are actually looking for.

Ashton continued: "Saint Gobain is a world leader in design, production and distribution of construction materials and innovative solutions. We built a modular stand for them to use at CIH 2016 and they'll go on to use it at future trade shows and at their own proprietary events. This will enable them to concentrate on immersing visitors in their brand and develop new business opportunities."

For further information on Exhibit Interactive and to find out how it's shaking up the traditional exhibition model, visit http://www.exhibitinteractive.co.uk