Research and Technology Company, RealityMine joins Geopath
Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, recently opened this new member class to welcome organizations that provide data, research, software and technology to its membership.
"The OOH landscape is changing rapidly. New companies are realizing the immense value of the medium and are interested in becoming part of the conversation,"
"As the media landscape grows increasingly complex, OOH companies need to demonstrate the effectiveness and efficiency of their properties to influence consumers' purchasing decisions. RealityMine's TouchPoints study provides these OOH companies with the ability to compare and contrast their influence on consumers' attitudes and behaviors compared to other media platforms," said Tom O'Sullivan, CRO RealityMine. "We are thrilled to be partnering with Geopath, and look forward to providing the OOH industry with critical insights to help grow revenues."
For more information on Geopath or membership inquiries, please email email@example.com or call 212-972-8075.
About Geopath: Formerly known as the Traffic Audit Bureau for Media Measurement, Geopath is the industry standard that powers a smarter OOH marketplace – through state-of-the-