Toronto Fashion Week Shut Down: Fashion's Shifting Times

TORONTO - July 18, 2016 - PRLog -- Recently, the news of Toronto Fashion Week's cancellation has made the local fashion community pessimistic of the industry's outlook. Some fashion designers chose to move out of the country in hopes of making it big elsewhere.

The reality is that we are at a shifting moment in time for the fashion industry as a whole. And this industry is notorious for not adapting to change quickly enough, relative to others.

Looking around at the empty retail space around the city and the bankruptcy of the once big brands, it's not difficult to deduce that the way business is done has change dramatically.

First was the move online. When no one thought that people would shop for apparel and accessories online, several etailers went against the grain and won big time.

Now, when lots of people still doubt that anyone shops on mobile devices, millenials are showing the opposite is true.

Fashion shows are now incorporate into the shopping experience. When users open the PR-A-PO app, they are presented with an array of the best designers around the world waiting to be discovered. Buying the products is as easy as a tap. Gone are the days of driving to a store or waiting until they sit at a computer to purchase a specific item.

Technology has changed the game, and it will continue to reward those who can embrace it and use it to their advantage, and leave behind those who don't.

Collaborating with a technology company is the most inexpensive and efficient way to kickstart the designer's digital presence and to get customer feedback quickly.

Having a digital presence is one thing. Having visibility and accessibility is the goal.

Designers can become PR-A-PO Partners here: www.prapo.com/brands