The Topps Company to Launch TOPPS NOW MLS Cards to Commemorate the Greatest Moments of the Season

NEW YORK - July 18, 2016 - PRLog -- Major League Soccer and The Topps Company are proud to announce the launch of TOPPS NOW™ MLS cards, highlighting players named to the MLS All-Star Gameday Roster , great plays and milestones throughout the season. The first physical cards will launch on July 19, exclusively on Topps.com.

The TOPPS NOW set will kick off with the announcement of MLS's All-Star Gameday Roster. A number of players will receive specially made cards from Topps, the exclusive trading card partner of MLS, showcasing this notable achievement. The 2016 AT&T MLS All-Star Game takes place on July 28 in San Jose, CA at Avaya Stadium against the English Premier League's Arsenal FC. In addition, TOPPS NOW will also feature top action from this past weekend's matches.

Cards will be made throughout the rest of the MLS season highlighting great plays, major milestones and the top MLS moments.

"MLS is one of the fastest growing leagues in the world with fans flocking to matches every week," said Jeff Heckman, Director of New Product Development & eCommerce

marketplace. "TOPPS NOW and MLS are a natural fit as we get to highlight the best plays as they happen with dynamic cards and fantastic imagery. We look forward to growing our MLS offerings with these great, new cards."

The physical cards will be available to purchase for a 24-hour period only on Topps.com. Once the window has closed, the cards won't be available from Topps again. Afterward, the print run for each card will be announced on the website.

Soccer fans can also let Topps know which moments they think should be a TOPPS NOW card through Topps' social media accounts utilizing the hashtag #TOPPSNOW. Follow Topps on Twitter (@toppscards), Facebook (www.facebook.com/topps) (http://www.facebook.com/topps), and Instagram (@toppssports).

Media Contact:

For Topps: Susan Lulgjuraj, toppspr@topps.com

About The Topps Company: Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps' leading sports and entertainment products include Major League Baseball, National Football League, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles.  Topps' app portfolio, including Topps BUNT®, Topps HUDDLE®, TOPPS KICK® and Topps® Star Wars^SM: Card Trader, has been a hit with millions of fans around the world.  Topps' confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop and Bazooka® bubble gum.  Topps was acquired by Michael Eisner's Tornante Company and Madison Dearborn Partners in October 2007.  For additional information, visit Topps.com and Candymania.com.